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Top Marketing MBA Programs at U.S. Business Schools

In the last article in this series, we looked at the first set of  Top 5  Marketing MBA  programs. In this article, we look at the next set of 5 top marketing MBA programs.

Top marketing mba programs

Top 10 Marketing MBA Programs

Here is the list of top 10 Marketing MBA programs. Click on the link to jump to specific business schools:

  1. Northwestern University – Kellogg School of Management
  2. University of Pennsylvania – Wharton School of Business
  3. The University of Michigan – Ross School of Business
  4.  Duke University – Fuqua School of Business
  5. Stanford University – Stanford Graduate School of Business
  6. University of Chicago – Booth School of Business
  7. Columbia University – Columbia Business School
  8. Harvard University – Harvard Business School
  9. New York University – NYU STERN
  10. The University of California – Los Angeles (Anderson)

 

Read the previous article in which we talks about the types of career opportunities and salaries after an MBA in marketing.

 

The following table represents the employment statistics 2019 for the marketing MBA top programs (Full – time):

Ranking

Top Marketing MBA Programs GMAT Score Range

Class of 2021

%age of students placed in

Marketing Function

Average/Median/Mean Salary Average/Median/Mean Bonus

Salary Range

1 Kellogg School of Management 620-780 14% $120,000 $26,838 $90,000-$270,000
2 Wharton School of Business 540-790 4% $124,200 $25,000 NA
3 Michigan Ross School of Business 719 17.80% $116,046 $30,000 $50,000 – $154,000
4 Duke Fuqua School of Business 660-740 14% $123,500 N. A. $45,000-$155,000
5 Stanford Graduate School of Business 600-790 18% $142,033 $22,300 $95,000-$175,000
6 Chicago Booth School of Business 610-790 5.20% $120,000 $30,000 $102,000 – $145,000
7 Columbia Business School 690-760 8.30% $135,000 $19,375 $63,000-$190,000
8 Harvard Business School 590-800 13% $135,000 $30,000 $120,000 – $144,500
9 NYU STERN 600-780 10.90% $120,000 $27,532 $85,000 – $178,000
10 University of California – Los Angeles (Anderson) 680-750 25.50% $126,202 $27,207 $95,000-$170,000

 

All the above-mentioned Business Schools require a GMAT score. A 740+ GMAT score will help you to stand out and make your MBA application more competitive as compared to other applicants. We can help you by giving access to quality online content to prepare.  Signup for out Free Trial and get free access to GMAT resources.

 

 

Top Marketing MBA Programs #6: Chicago Booth School of Business

With 5.2% of its students accepting positions in marketing function (Batch 2019), the Booth School of Business ranks number #6 for the top marketing MBA programs. The mean salary and bonus were $120,000 and $30,000, respectively, with a salary range between $102,000 – $145,000.

 

top marketing mba programs

 

Marketing Curriculum

The marketing curriculum at Booth School of Business is innovative, cross-disciplinary, and data-driven. It helps in understanding the fundamental principals of economics, statistics, and psychology.

The marketing students get equipped with the scientific tools and analytical frameworks that go beyond traditional marketing. And with the help of experiential learning courses, students can apply what they’ve learned to real business situations.

Booth offers a wide variety of courses under marketing concentration, such as marketing strategy, pricing strategy, data-driven marketing, consumer behavior, and many more.

Co-curricular Activities at Chicago Booth

Booth School of Business organizes various activities related to marketing management. The co-curricular activities allow the students to build new skills, networks, and relationships. Some of the marketing activities are listed below:

    • Marketing Group: they help in educating members on career opportunities and trends n marketing and provide a network for social interaction with faculty, peer, administration, and recruiters. The group also prepares students for the job search process.
    • Dean’s Marketing Advisory Committee: The members of this committee are responsible for executing and generating a set of internal marketing efforts, annually.
    • Case Competitions: The Kilts Center of Marketing offers students an opportunity to tackle a marketing business problem, using consumer data to shape strategy and drive the decision.
    • Marketing conferences help in exposing students to current issues in marketing and provides a forum for networking.

Kilts Center for Marketing

The James M. Kilts Center for Marketing promotes the development and recognition of marketing at Chicago Booth. Throughout the year, the Kilts center hosts marketing events and conferences that enhance the career of students, faculty, and alumni.

For Instance, the Kilts speaker’s series and marketing forum allow Booth students to interact with industry experts and CEOs of leading companies such as Google, Facebook, and more.

The Kilts center also hosts a marketing summit annual, where they invite the elite alumni working as senior executives in innovations, general management, marketing, and digital to discuss pressing marketing topics. The center also organizes weekly marketing workshops where top scholars from leading universities present their research to the Booth community.

At last, to attract the best MBA talent, the center provides financial support through scholarships. Besides, marketing fellowship provides not only financial support but -year mentorship with a member of the center. They also provide career guide and support by paring students with alumni that are working in the marketing field.

Major Recruiters

Some of the companies that recruit students in marketing functions are Amazon, PepsiCo, Samsung Group, Apple, and many more.

 

Here are some more articles related to Booth School of Business: Required GMAT score for Chicago Booth?, Chicago Booth MBA Essays, and class profile, employment report, and notable alumni.

 

 

Top Marketing MBA Programs #7: Columbia Business School

With 5.20% of its 2019 MBA batch placed in the marketing function, the Columbia Business School ranks #7 for the top marketing MBA programs. The salary range for the students who are working in marketing roles is 63,000 – 190,000, with a signing bonus of $ 19,375. 

top marketing programs for an mba columbia university

 

 

Marketing Faculty and Curriculum

The marketing department includes 25 faculty members with 32 adjunct members. The first half of the semester consists of a marketing course that helps in developing a basic understanding of marketing theories. In the second half of the semester, students can choose from 30 – 45 electives that range from product branding to retail, technology, and financial services.

Marketing is a broadly defines department at Columbia University, and the students who are interested in marketing can choose the classes that fit best to their needs. The Columbia business school offers traditional courses such as digital marketing and pricing strategy and several courses related to retail, in addition to less traditional classes such as the psychology and economics of consumer finance, behavioral economics and decision making, strategic consumer insights, and many more.

Marketing Association of Columbia (MAC)

Columbia business school has an active professional organization on campus known as MAC. The organization sponsors speakers and organizes the MAC conference every year. The topics for each year vary, and various companies present their views. For instance, the 2018 MAC conference theme was “Fueling brand growth through disruption,” where representatives from companies such as Facebook and Nielsen represented.

Major Recruiters

Some of the major recruiters for the Columbia MBA batch are IBM, Google, Facebook, KPMG, Morgan Stanley, Citi, Samsung, and many more.

Learn more about the Columbia Business School – Class Profile, Employment Report, and Notable Alumni,and GMAT score required.

 

 

Top Marketing MBA Programs #8 Harvard Business School (HBS)

With 13% of its MBA 2019 batch placed in the marketing function, Harvard Business School is ranked number #8 for the top marketing MBA programs. The mean salary of Harvard MBA students placed in marketing function is $135,000 with a salary range of $120,000 – $144,500.

Top marketing mba programs

 

MBA Faculty and Case-Based Learning Method

Pioneered by HBS faculty, the Case-based learning method requires the students to read and provide solutions to the cases (a hypothetical or real problem) related to the managerial dilemma. This method helps the students to access various quantitative and qualitative data points meant to facilitate further analysis. After which, students need to provide their views on how will they react if they were in the decision-making position?

As per the Harvard website, “over 80% of cases sold throughout the world are written by HBS faculty, and they produce approximately 350 new cases per year.”

Marketing Curriculum

The first-year curriculum at Harvard requires all the students to study marketing courses to get a grasp of the fundamentals and allows the students to acquire specific analytical and quantitative skills. As stated on Harvard’s website, the objective of the course is to demonstrate the role of marketing in the company, understand buyer behavior, and explore the relationship of marketing to other functions.

The students who are interested in a marketing career can pick marketing as their elective for the second – year. The Marketing elective curriculum includes courses such as E-commerce, business at the base of the pyramid, creating brand value, retailing, sales management and strategy, and the business of entertainment, media, and sports.

Based on students’ career interests, Harvard offers courses in the field of marketing. For instance, the course on Business of entertainment, media, and sports is for students who want to pursue their careers in television, films, performing arts, or other sectors that supply goods that are associated with cultural, artistic, or entertainment.

Marketing Club

The marketing club at Harvard has over 200+ diverse groups of students who organize various events to meet other members, professionals working in successful companies, and graduate students. They also host annual conferences and marketing case competitions to bring together faculty, members of the marketing clubs at other top business schools, and industry speakers.

The marking club is also responsible for creating career opportunities for marketing and provides a weekly newsletter with the best job postings, current marketing news, and events. They offer networking opportunities and plan club treks to companies around Boston.

Another club that caters to students interested in marketing is the retail and luxury goods club. It offers potential career opportunities across the industry by hosting events and competitions. It also has an alumni mentorship program to connect current students to the present alumni in the industry.

Major Recruiters

Some of the Harvard Business School recruiting partners are Nike, Inc., Netflix, PepsiCo, Levi Strauss & Co, and many more.

Here are few articles on HBS: Class Profile, employment Report, and Notable Alumni.; 7 Steps to get into Harvard Business School MBA Program; What is a good GMAT score for HBS?; Harvard HBS MBA Essay Tips 2019 – 2020.

 

 

 

Top Marketing MBA Programs #9: NYU STERN

With 10.9% of its MBA batch 2019 placed in the marketing function, the NYU STERN ranks number #9 for the top marketing MBA programs. The mean salary for students working in marketing is $120,000 with a salary range of $85,000 – $178,000.

top marketing mba program

 

Marketing Department

As per Stern’s marketing department website, more than 80 professors in the marketing field are working towards integrating their research efforts into the school’s curriculum and focus on teaching about the managerial tasks – such as pricing, distribution, and promotion.

The department also hosts events, conferences, and lectures throughout the year. For example, last year, the department hosted a conference called the Four School Conference, which brings together students, faculty, and researchers from Columbia, Stern, Yale, and Wharton.

Also, the CBS Media Analytics Initiatives by Stern’s marketing department launched in 2016 combines the analytical skills of NYU faculty with data access from CBS to advance cross-media research with academic and industry contributions.

Marketing Curriculum

The first year of the MBA program focuses on establishing proficiency in core courses. There are two required core courses, i.e., Financial Accounting and Statistics and Data Analysis. In addition to the required core, the students need to choose at least five more core courses from – Firms and markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy.

In the second year of the MBA program, the students get the opportunity to specialize in up to 3 areas from a list of 20 specializations. The electives targeted towards a marketing student are “Digital Marketing,” “Entertainment & Media,” “Luxury Marketing,” “Marketing,” “Product Management,” and “strategy.”

Over time new specializations are introduced based on students’ interests and the changing business environment. For instance, Luxury Marketing Specialization got introduced in 2009.

The Graduate Marketing Association (GMA)

NYU Stern’s Graduate marketing association (GMA) consists of more than 500 students who are interested in exploring the marketing of products and services across a wide variety of industries and businesses. The main goal of the GMA is to help NYU Stern students enhance their marketing skillset and provides networking opportunities.

They host programs and events that include knowledge management programs, alumni networking events, case competitions, and conferences.

For instance, the 2018 conference theme was “Unravelling Big Data: How marketers use big data and AI to connect with customers,” where the school welcomed the chief marketing officer of Boxed and the co-founder of eMarketer as keynote speakers.

Major Recruiters

Companies that are known to recruit Stern students for marketing positions include Bayer Healthcare, Colgate-Palmolive, Johnson & Johnson, Unilever, American Express, and L’Oréal.

The first step towards your NYU MBA application is a good GMAT score. Read about The GMAT score required for NYU STERN?

 

 

 

Top Marketing MBA Programs #10 University of California – Los Angeles Anderson

 

With 25.50% of its MBA class of 2019 placed in the Marketing function, UCLA Anderson ranks #10 for the top MBA in Marketing programs list. The Mean salary for its MBA in Marketing graduates is $126,202, with a signing bonus of $27,207.

The average GMAT score range for the incoming class of 2021 is between 680-750.

top mba programs in marketing ucla anderson

MBA specialization in Marketing: Curriculum

The courses under marketing functions provide an understanding of the consumer and offer training in marketing fundamentals, quantitative research, and financial modeling. The specific marketing functions UCLA Anderson MBA students enter include – Brand management, Product Marketing, Marketing Analytics, Sales/Account Management, Marketing consulting, and Product management.

According to the UCLA Anderson website, “The UCLA Anderson’s students and faculty are redefining contemporary marketing practice by asking – and answering questions that help organizations decide which consumer segments to target and which product and services to produce.”

The marketing curriculum involves a comprehensive study of concepts that can prepare students to set appropriate levels of promotion, branding, pricing, and other tactical elements that generate sales.

There are 12 MBA elective courses in marketing that includes Customer assessment and analytics, marketing strategy and planning, global marketing management, price policies, brand management, and many more.  In fact, the Marketing Management course is one of the core MBA courses offered at UCLA Anderson.

Applied Management Research Program

The UCLA Anderson launched its first MBA field study program 52 years ago. Here the students work in a team on a two-quarter project that will solve an organization’s key business problem. The AMR program takes place during the winter and fall quarters of the second year. The Applied Management Research program has worked with over 5,000 + clients.

 

The Morrison Center of Marketing and Data Analytics and Marketing Association

 

The center provides resources to UCLA Anderson students, faculty, and business professionals. They help in building connections between these groups through custom events and programs. The center hosts various seminars and events to gain a deeper understanding of marketing function.

The marketing association enables students to successfully pursue careers in marketing across industries through networking, educational programming, and robust interview preparation.

 

Major Recruiters

Some of the top recruiters for the class of 2019 were Amazon, Deloitte, Google, EY, BCG, McKinsey & Company, PwC, and many more.

 

All the above-mentioned Business Schools require a GMAT score. A 740+ GMAT score will help you to stand out and make your MBA application more competitive as compared to other applicants. We can help you by giving access to quality online content to prepare.  Signup for out Free Trial and get free access to GMAT resources.

Write to us at acethegmat@e-gmat.com in case of any quires related to GMAT and MBA admissions.

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