In the last article in this series, we looked at the set of 5 Best Marketing MBA programs. In this article, we look at the next set of 5 top marketing MBA programs.
Here’s the list of business schools that we will cover in this article:
- Harvard University – Harvard Business School
- Stanford University – Stanford Graduate School of Business
- New York University – NYU STERN
- University of California – Berkeley Hass School of Business
- University of Chicago – Booth School of Business
Read the previous article in which we presented the set of first five best marketing MBA programs. The article also talks about the types of career opportunities and employment statistics after an MBA in marketing.
Following are the employment statistics 2019 for the marketing MBA top programs (Full – time):
|Top Marketing MBA Programs|
|Ranking||Business School Name||%age by Marketing Function||Mean/Median Salary||Mean/Median Bonus||Salary Range|
|1||Kellogg School of Management(2018)||19%||$117,000||$25,000||$24,000 -$180,000|
|2||Fuqua School of Business (2018)||18%||$121,161/$117,000||N. A.||$50,000- $16,300|
|3||Michigan Ross School of Business||17.8%||$116,046/$115,000||$30,000||$50,000 – $154,000|
|4||Wharton School of Business||13%||N. A.||N. A.||$124,200 – $139,000|
|5||Columbia Business School||8%||$135,000||$25,000||90,000 – 125,000|
|6||Harvard Business School||13%||$135,000||$30,000||$120,000 – $144,500|
|7||Stanford Graduate School of Business (2018)||28%||$138,863/$140,000||$33,438/$25,000||$70,000 – $210,000|
|8||NYU STERN||10.9%||$120,000||N. A.||$85,000 – $178,000|
|9||Hass School of Business (2018)||23.5%||$130,825/$130,000||$30,033||N. A.|
|10||Booth School of Business||5.2%||$120,000||$30,000||$102,000 – $145,000|
Top Marketing MBA Programs #6 Harvard Business School (HBS)
With 13% of its 2019 batch placed in the marketing function, Harvard Business School is ranked number #6 for the top marketing MBA programs. The mean salary of Harvard MBA students placed in marketing function is $135,000 with a salary range of $120,000 – $144,500.
Faculty and Case-Based Learning Method
Pioneered by HBS faculty, the Case-based learning method requires the students to read and provide solutions to the cases (a hypothetical or real problem) related to the managerial dilemma. This method helps the students to access various quantitative and qualitative data points meant to facilitate further analysis. After which, students need to provide their views on how will they react if they were in the decision-making position?
As per the Harvard website, “over 80% of cases sold throughout the world are written by HBS faculty, and they produce approximately 350 new cases per year.”
The first-year curriculum at Harvard requires all the students to study marketing courses to get a grasp of the fundamentals and allows the students to acquire specific analytical and quantitative skills. As stated on Harvard’s website, the objective of the course is to demonstrate the role of marketing in the company, understand buyer behavior, and explore the relationship of marketing to other functions.
The students who are interested in a marketing career can pick marketing as their elective for the second – year. The Marketing elective curriculum includes courses such as E-commerce, business at the base of the pyramid, creating brand value, retailing, sales management and strategy, and the business of entertainment, media, and sports.
Based on students’ career interests, Harvard offers courses in the field of marketing. For instance, the course on Business of entertainment, media, and sports is for students who want to pursue their careers in television, films, performing arts, or other sectors that supply goods that are associated with cultural, artistic, or entertainment.
The marketing club at Harvard has over 200+ diverse groups of students who organize various events to meet other members, professionals working in successful companies, and graduate students. They also host annual conferences and marketing case competitions to bring together faculty, members of the marketing clubs at other top business schools, and industry speakers.
The marking club is also responsible for creating career opportunities for marketing and provides a weekly newsletter with the best job postings, current marketing news, and events. They offer networking opportunities and plan club treks to companies around Boston.
Another club that caters to students interested in marketing is the retail and luxury goods club. It offers potential career opportunities across the industry by hosting events and competitions. It also has an alumni mentorship program to connect current students to the present alumni in the industry.
Some of the Harvard Business School recruiting partners are Nike, Inc., Netflix, PepsiCo, Levi Strauss & Co, and many more.
Here are few articles on HBS: Class Profile, employment Report, and Notable Alumni.; 7 Steps to get into Harvard Business School MBA Program; What is a good GMAT score for HBS?; Harvard HBS MBA Essay Tips 2019 – 2020.
Top Marketing MBA Programs #6 Stanford Graduate School of Business (GSB)
With 28% of its 2018 batch placed in the marketing function, Stanford GSB is ranked number #6 (Tie) with Harvard Business School. The mean salary and bonus for GSB 2018 batch are $ 138,863 and $ 33,438, respectively. The salary range for an MBA in marketing students is $70,000 – $210,000.
The school’s marketing department hosts weekly marketing seminars where scholars from across the country present research on various topics related to the field.
Also, the marketing faculty hired at Stanford are professors who engage in cutting-edge marketing research to increase students’ exposure to theory and research. They employ a diverse set of teaching methodologies – using both lecture and the case method, where frequently the faculty develops their cases.
Students learn by participating in group projects, simulations, and role-playing scenarios.
In the first -year, marketing is one of the general management foundation courses where the students get introduced to the procedural and substantive aspects of marketing management. The course helps in analyzing the needs and wants of potential customers, according to Stanford’s website.
In the second-year students who are interested in marketing can choose marketing electives such as digital marketing, the travel and airline industry, marketing research, rethinking purpose, consumer behavior, product launch, and more. Stanford offers approximately 20 electives for marketing.
The Value – Chain Innovation Initiative
As stated on Stanford’s website, the value – chain initiative brings together staff, faculty, practitioners, and students to advance the theory and practice of global value chain innovation through knowledge and research. It focuses on understanding the social and economic impacts of the global dynamics and digital communications that are reshaping industries, businesses, and ecosystems.
The initiative sponsors meetings, workshops, conferences, and symposia throughout the year and sends members to participate in events hosted by its international partners – the European Supply Chain Forum (ESCF) in the Netherlands and the Centre for Marketing and Supply chain management in Hong Kong.
Here are few more articles related to the Stanford MBA program: How to get into Stanford MBA Program, Stanford MBA Essay – Analysis and Tips, What is a good GMAT score for Stanford GSB?, and Stanford Dhirubhai Fellowship.
Top Marketing MBA Programs #8 NYU STERN
With 10.9% of its MBA batch 2019 placed in the marketing function, the NYU STERN ranks number #8 for the top marketing MBA programs. The mean salary for students working in marketing is $120,000 with a salary range of $85,000 – $178,000.
As per Stern’s marketing department website, more than 80 professors in the marketing field are working towards integrating their research efforts into the school’s curriculum and focus on teaching about the managerial tasks – such as pricing, distribution, and promotion.
The department also hosts events, conferences, and lectures throughout the year. For example, last year, the department hosted a conference called the Four School Conference, which brings together students, faculty, and researchers from Columbia, Stern, Yale, and Wharton.
Also, the CBS Media Analytics Initiatives by Stern’s marketing department launched in 2016 combines the analytical skills of NYU faculty with data access from CBS to advance cross-media research with academic and industry contributions.
The first year of the MBA program focuses on establishing proficiency in core courses. There are two required core courses, i.e., Financial Accounting and Statistics and Data Analysis. In addition to the required core, the students need to choose at least five more core courses from – Firms and markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy.
In the second year of the MBA program, the students get the opportunity to specialize in up to 3 areas from a list of 20 specializations. The electives targeted towards a marketing student are “Digital Marketing,” “Entertainment & Media,” “Luxury Marketing,” “Marketing,” “Product Management,” and “strategy.”
Over time new specializations are introduced based on students’ interests and the changing business environment. For instance, Luxury Marketing Specialization got introduced in 2009.
The Graduate Marketing Association (GMA)
NYU Stern’s Graduate marketing association (GMA) consists of more than 500 students who are interested in exploring the marketing of products and services across a wide variety of industries and businesses. The main goal of the GMA is to help NYU Stern students enhance their marketing skillset and provides networking opportunities.
They host programs and events that include knowledge management programs, alumni networking events, case competitions, and conferences.
For instance, the 2018 conference theme was “Unravelling Big Data: How marketers use big data and AI to connect with customers,” where the school welcomed the chief marketing officer of Boxed and the co-founder of eMarketer as keynote speakers.
Companies that are known to recruit Stern students for marketing positions include Bayer Healthcare, Colgate-Palmolive, Johnson & Johnson, Unilever, American Express, and L’Oréal.
The first step towards your NYU MBA application is a good GMAT score. Read about The GMAT score required for NYU STERN?
Top Marketing MBA Programs #9 Hass School of Business
With 23.5% of students accepting positions in the marketing function (Batach 2018), the Hass School of Business ranks number #9 for the top marketing MBA programs. The Marketing function is the second largest concentration in terms of placement, with the mean salary and bonus of $130,825 and $30,033, respectively.
The students interested in marketing have a core foundational course called “Marketing Management,” which helps in understanding the basic concepts of marketing strategy. Electives in marketing have three main focuses: Quantitative, Strategic, and Innovative.
Students can choose from courses such as – customer insight, strategic brand management, pricing, data collection and analysis, marketing strategy, and marketing analytics.
Apart from the above courses, the Berkeley Hass MBA program offers experiential learning through 20 Applied Innovation courses. The students are required to take at least one of them. Many of the projects that the students undertake in applied innovation are marketing-related, i.e. Social sector solutions, strategic and sustainable business solutions, and international business development.
The marketing students also engage with product development courses such as web-based products and services and design and development course.
Hass Marketing Club
As per the Hass Marketing club site, the goal of the club is to educate, prepare, and connect members of the Berkeley-Hass community who are pursuing careers in marketing across industries. The club also helps students to prepare for interviews and conducts company visits and networking events.
The club organizes treks to firms such as Airbnb, Del Monte, Google, and many more. One of the major events organized by the club is the Super Bowl Commercial review party, where the members gather to enjoy the game and discuss the effectiveness of various Super Bowl Commercials.
Also, the Hass Marketing club flagship competition, Innov8, brings teams from top MBA schools to Berkeley to tackle a real-time challenge faced by the sponsoring companies.
Some of the companies that recruit students in marketing functions are Amazon, Yelp, Google, Ford Motor, eBay, Walt Disney Company, and many more.
The career management group at Hass has also partnered with tech, media and entertainment, healthcare, energy, and industry specialists with expertise in preparing students for careers in consumer packed goods and product marketing and management.
Here are few more articles related to UC Berkeley Hass MBA: What is a good GMAT score for Hass School of Business? Hass MBA Essay – analysis and Tips and Class profile, employment report, and notable alumni.
Top Marketing MBA Programs #9 Booth School of Business
With 5.2% of its students accepting positions in marketing function (Batch 2019), the Booth School of Business ranks number #9 (Tie) with the Hass School of Business for the top marketing MBA programs. The mean salary and bonus were $120,000 and $30,000, respectively, with a salary range between $102,000 – $145,000.
The marketing curriculum at Booth School of Business is innovative, cross-disciplinary, and data-driven. It helps in understanding the fundamental principals of economics, statistics, and psychology.
The marketing students get equipped with the scientific tools and analytical frameworks that go beyond traditional marketing. And with the help of experiential learning courses, students can apply what they’ve learned to real business situations.
Booth offers a wide variety of courses under marketing concentration, such as marketing strategy, pricing strategy, data-driven marketing, consumer behavior, and many more.
Booth School of Business organizes various activities related to marketing management. The co-curricular activities allow the students to build new skills, networks, and relationships. Some of the marketing activities are listed below:
- Marketing Group: they help in educating members on career opportunities and trends n marketing and provide a network for social interaction with faculty, peer, administration, and recruiters. The group also prepares students for the job search process.
- Dean’s Marketing Advisory Committee: The members of this committee are responsible for executing and generating a set of internal marketing efforts, annually.
- Case Competitions: The Kilts Center of Marketing offers students an opportunity to tackle a marketing business problem, using consumer data to shape strategy and drive the decision.
- Marketing conferences help in exposing students to current issues in marketing and provides a forum for networking.
Kilts Center for Marketing
The James M. Kilts Center for Marketing promotes the development and recognition of marketing at Chicago Booth. Throughout the year, the Kilts center hosts marketing events and conferences that enhance the career of students, faculty, and alumni. For Instance, the Kilts speaker’s series and marketing forum allow Booth students to interact with industry experts and CEOs of leading companies such as Google, Facebook, and more.
The Kilts center also hosts a marketing summit annual, where they invite the elite alumni working as senior executives in innovations, general management, marketing, and digital to discuss pressing marketing topics. The center also organizes weekly marketing workshops where top scholars from leading universities present their research to the Booth community.
At last, to attract the best MBA talent, the center provides financial support through scholarships. Besides, marketing fellowship provides not only financial support but -year mentorship with a member of the center. They also provide career guide and support by paring students with alumni that are working in the marketing field.
Some of the companies that recruit students in marketing functions are Amazon, PepsiCo, Samsung Group, Apple, and many more.
Here are some more articles related to Booth School of Business: Required GMAT score for Chicago Booth?, Chicago Booth MBA Essays, and class profile, employment report, and notable alumni.
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