In the last article in this series, we looked at the set of five Best Analytics MBA programs. In this article, we look at the next set of five MBA in Business Analytics best colleges.
Here’s the list of top 10 best MBA college for business analytics:
- New York University – NYU Stern School of Business
- University of Notre Dame – Mendoza College of Business
- University of Pennsylvania – Wharton School of Business
- HEC Paris
- Temple University – Fox School of Business and Management
- Carnegie Mellon University – Tepper School of Business
- Georgia Institute of Technology – Scheller College of Business
- Emory University – Goizueta Business School
- National University of Singapore – NUS Business School
- Imperial College Business School
Read the Part -1 of the article in which we presented the set of first five best MBA in business analytics colleges with career options and salary after MBA in business analytics.
MBA in Business Analytics Best Colleges #6 Tepper School of Business
With a strong tradition of research and education in technology, the Tepper School of Business ranks #6 for the MBA in business analytics best colleges. Tepper MBA integrates analytics elements in its program which is STEM-designated. As per its curriculum website, the program focuses on leadership development and strategic analytics. Throughout the curriculum analytics and data-driven decision making are emphasized.
Learn more about Other Business Schools offering STEM MBA in 2019.
To strengthen students’ foundational experience in management science, the Tepper School of Business has made several changes in its curriculum. Over the past two years, they have included new course offerings that intersect with technology and business. More sophisticated analytical tools and interdisciplinary with experiential learning opportunities are used.
Students master analytical tools like optimization, prescriptive modeling, and predictive modeling.
Business Analytics Track
Tepper’s MBA Track consists of 8-10 electives and a related capstone course. Tracks provide MBA students with an opportunity for in-depth study in a career or field. The students are required to take at least five electives in addition to three required courses.
The electives include courses such as data visualization, unstructured mining data, forecasting time series data and many more.
The business analytics capstone course exposes students to a real business problem, which they solve by using data mining, visualization, and optimization techniques. Students in the past have worked with financial services, technology companies, retailers, manufacturers, and distribution services to solve problems like:
- Optimization of a delivery distribution network
- Planning a new distribution channel
- Designing a decision support system
- Creating a pricing strategy
Data Analytics Club
The goal of the club is to educate students about the latest advances and applications of analytics in different fields such as finance, operations, marketing, etc. It empowers managerial-level analytical knowledge in students by hosting events where students learn about best practices in analytics from industry leaders and experts.
They also have workshops that help students in learning how to leverage data analysis skills in the recruitment process as well as in the professional world by making data-driven decisions.
The major recruiting partners at the Tepper School of Business are Amazon, Johnson & Johnson, Google, AB-InBev, PayPal, and many more.
Learn more about Tepper MBA Program Class Profile and Employment Report
MBA in Business Analytics Best Colleges #7 Scheller College of Business
The next on the list for the MBA in business analytics best colleges is the Georgia Institute of Technology – Scheller College of Business.
Business analytics is one of the MBA concentrations at Scheller. It helps the students in developing their creativity and in having a better understanding of analytical tools and techniques.
Students are required to complete three courses from the electives that include project management, business intelligence, data analytics in business, pricing analytics and revenue management, marketing analytics, data science, and many more.
For students who want to develop deep expertise in analytics by working on live business projects with world-class companies can opt for a business analytics track. The track combines academic coursework with practical projects with fortune 500 companies, start-ups, and non-profits.
They supplement in-class activities with co-curricular activities such as industry panel, networking events and guest speakers organized by the Business Analytics Center at Scheller College.
There are two MBA Tracks offered by Scheller – Business Analytics and Computational Finance. Some of the electives in business analytics tracks are business process analysis and design, marketing analytics and pricing, risk analysis, supply chain modeling, and many more.
Computational Finance MBA Track targets students who want to learn cutting-edge tools and techniques through courses in finance and analytics. Students work in cross-functional teams on real projects and interface with the emerging financial technology ecosystem in Atlanta.
Business Analytics Center
Business Analytics Center at Scheller school states three core mission on their website:
- Develop and deliver world-class business analytics education: It prepares students to lead a new analytics-enabled workforce and engages with industry partners to provide real-world experiential learning opportunities.
- Facilitate leadership through collaboration and applied research: It enables the advancement of leading-edge business analytics techniques and tools with research faculty, industry partners, and students.
- Build and support the Business Analytics team: It fosters the development and delivery of innovative programs tailored to the company and team needs such as professional education, executive education, and corporate training programs.
The center also hosts various events such as career fair and internship expo, industry speakers, competitions, and training workshops.
Business Analytics Club
The goal of the club is to develop a stronger understanding of analytics practice that goes beyond what’s taught in the classroom. It encourages and supports the relationship between students and industry leaders through established Georgia Tech programs like the Business analytics center.
The club also promotes the professional advancement of members and coordinates study groups for professional analytics certifications such as CAP certification.
Some of the major recruiting partners at Scheller college of business are Facebook, NCR, Walmart, UPS, Nike, IBM, Dell, Deloitte, Cisco, Amazon, and many more.
Learn more about the Georgia Tech MBA Program – Scheller Class Profile and Employment Report.
MBA in Business Analytics Best Colleges #8 Emory University – Goizueta Business School
The Goizueta Business School offers several MBA concentrations that are relevant to business analytics, including one in marketing analytics and decision analytics. Some of the electives related to analytics are:
- Data and Decision Analytics: is a core MBA course that helps in understanding the role of statistical tools in the decision process. The course provides a framework in decision processes, statistical tools, analysis methods, and models.
- Marketing Analytics Consultancy: is one of the marketing management practice electives where teams work with partner companies on data-intensive marketing projects. Students work on central issues in marketing and receive hand-on faculty guidance in creating marketing models, analyzing data, and extracting insights. After which the students give a final presentation to the partnering company.
- Advanced-Data Science and Analytics for e-Marketers: Both the courses are taught under information systems and operations management MBA concentration. Data science course focuses on data science and the development of data products whereas analytics for e-marketers covers topics such as pricing strategies, segmentation, analytical models, etc.
- Strategic Decision Analytics: course comes under information systems and operations management MBA concentration. The course begins with the fundamentals of game theory and develops a conceptual framework and analytical tools for strategic action and thinking.
- Data analytics and visualization: the goal of the course is to equip students with competencies in analytical skills.
Marketing Analytics Center
The marketing analytics center at Goizueta provides a forum for faculty, students, and industry representatives to share the latest decision-making tools in the field of marketing analytics. They even have a Fellow program where the center provides opportunities for MBA students to be a part of the analytics community at Goizueta. The selected students get a chance to support the annual conference and research projects.
The conference brings together students, marketing professionals, and faculty to learn the latest trends in analytics and provide networking opportunities.
Strategic Initiative in Business Analytics
The goal of a strategic initiative is to prepare market-ready graduates to be business data scientists. Its vision is to apply data-driven scholarships to create knowledge and provide strong leadership in analytics.
The members of the strategic initiative host event where they raise conversation on data analysis, introduce new methods of testing, and partner with companies to gather data for research and experiential learning projects.
3% of the class of 2019 got placed in a marketing analytics function with a median base salary of $110,000. Some of the major recruiters were PWC, IHG, JPMorgan, Google, EY, Coca-Cola, Deloitte, BCG, Citi, and many more.
Learn more about Emory Goizueta Business School MBA: Class Profile and Employment Report
MBA in Business Analytics Best Colleges #9 NUS Business School
Apart from having business analytics in its core MBA curriculum, the school also offers a separate specialization in analytics and operations.
Managerial Analytics and Operations
Managerial analytics and operations core module focus on the necessity for every manager, in any role, context, and industry, to be an effective operating manager. Students who take this course can understand the processes of a firm to assess firms’ operations by using data while making decisions.
Managerial analytics refers to structured approaches to interpreting data, understanding processes, and making better decisions based on data. The course emphasizes the role of analytics as a tool to support effective operational management.
MBA Specialization in Analytics and Operations
The NUS Business School offers MBA specialization in analytics and operations. Its course is designed to equip students to become managers who can draw business insights from data, translate them into operational and strategic decisions, and execute the decision efficiently.
Analytics for Manager Module
The analytics for the manager module aims to equip participants with an analytical mindset of informed decision making based on data, modules, and analysis. Students get exposed to topics on decision and risk analysis, business optimization models, data mining and statistical tools.
NUS Business Analytics Center
In 2013, NUS collaborated with IBM to establish a Business analytics center (BAC). The goal of the center is to develop the skills and knowledge of professionals in business analytics. BAC offers and hosts the NUS Master of Science in Business Analytics program.
It also hosts various events such as the business analytics technical evening (BATE), where attendees include business analytics professionals from various industries, faculty members, and students.
Some of the companies that have hired at NUS Business School are Nestle, GIC, Apple, Accenture, American Express, Oracle, Panasonic, and many more.
MBA in Business Analytics Best Colleges #10 Imperial College Business School
The next business school on our list for the MBA in business analytics best colleges is the Imperial Business School. Even though Imperial’s core MBA program does not have a specialization in Business Analytics, it does offer various analytics related electives.
Marketing and Analytics Elective
The marketing and analytics elective includes five modules:
- Big Data, AI and Machine Learning
- Brand Management
- Consumer Behaviour
- Marketing Analytics
- Pricing Strategy
The marketing analytics module focuses on a hands-on approach with real datasets and cases. Its goal is to equip students with analytical thinking and a set of applied quantitative marketing skills.
Some of the questions addressed analytically in this course include how to allocate marketing budget across online and traditional channels, how to predict future sales and how to calculate the value of your customers.
Business Analytics Module
One of the modules in strategic management elective is business analytics. The module explores various mathematical techniques to formulate and solve managerial decision problems. It concentrates on using analytics in diverse disciplines, including production planning, supply chain, revenue management, and finance.
Decision Analytics Module
The decision analytics module explores the basic analytical principals that can guide a manager in making complex decisions. Students will learn to identify the underlying analytical structure, the role of uncertainty, and risk in the decision-making process.
They will also learn to analyze data to understand relationships and predict future outcomes by learning decision trees, building models, and simulations to understand problems with more clarity.
Business Analytics Research Center
In 2015, the imperial college business school opened a business analytics research center with KPMG as a partner. The center focuses on bringing together data science specialists to do cutting-edge research on how business analytics, artificial intelligence, and data will change business and society. It uses one of the world’s most advanced data visualization spaces – the KPMG Data Observatory.
The center also hosts various events for students to network and enhance their knowledge in business analytics. They have Data Spark Award, where Imperial college students collaborate with businesses to solve real-life problems.
Some of the major recruiting partners for Imperial college are Amazon, Google, KPMG, Deloitte, IBM, Microsoft, and many more.
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