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Reminiscing the year that was 2019

Posted by Payal Tandon | Jan 9, 2020 | Announcements

A 3 min read

The year 2019 was a record year for e-GMAT from a Product, Service, and customer success standpoint. More than 12,800 paying customers and 65,000 registered users logged into the e-GMAT platform.

These paying customers watched over 2 Million videos and solved more than 12 Million questions, spending 70 Million minutes in total study time. During these 70M minutes of learning, our AI-driven platform provided personalized feedback to these students 3M times.

This means that an average student received feedback more than 230 times on the platform – more feedback than he would have received had he worked with a private tutor.

And all these learning activities generated more than 40M page views on the e-GMAT learning platform. Watch this video to know more

e-GMAT – Driven by Student Success

While 70 million minutes of learning is great, what matters is the kind of results they produced… which is why e-GMAT exists in the first place.

The year 2019 was phenomenal with regard to student success. For us, two metrics indicate student success – Reviews and Debriefs.

Reviews

In the year 2019, we not only continued to be the most reviewed company on GMAT Club, but we increased our lead over the competition.

With more than 1860+ reviews, we now have twice as many reviews as the next reviewed company – Veritas Prep. In fact, we now have more reviews than Veritas Prep, Manhattan Prep, and Magoosh – the next three partners – combined.

Reviews
e-GMAT	1862
Veritas Prep	909
Manhattan	634
Magoosh	305
TTP	176
Empower GMAT	166

Debriefs

On the debrief front, the year 2019 was a milestone year – a record number of students credited their success to e-GMAT. This helped us become the most popular source of student success on GMAT Club, leapfrogging Manhattan GMAT books for the first time. In fact, if you look at the stats on GMAT Club, 29% percent of GMAT test-takers who used any form of preparation material credited their success to e-GMAT.

Success Stories
e-GMAT	530
Manhattan books	400
Magoosh	270
EmpowerGMAT	170
TTP	80
Others	340
Total	1790

*Estimated based on the tagging on GMAT Club’s Share GMAT Experience forum.

Customer Success and Student Support

Support is an integral part of our offering and our 10-person customer success team ensured that every reasonable doubt that our students raised was addressed. Our three support teams, Subject matter, GMAT Strategy, and general support responded to more than 30,000 student queries. Ninety-five percent of these queries were addressed in fewer than 24 hours.

GMAT Strategy Support

Our GMAT Strategy team fielded 11,000 queries. They evaluated and provided feedback on numerous study plans, gave last-minute preparation tips to countless students, helping them prioritize their efforts and maximize their scores.

GMAT Subject Matter Query Support

Similarly, our Subject matter team resolved 13,000 queries in record time, ensuring that any gaps in your understanding, any doubts you had, were addressed. Many times, they made you question, building that higher level of understanding that empowers you to reach that 740+ scores.

General Support

Last but not least, our general support team ensured that any general query, whether technical or otherwise was addressed. These guys worked tirelessly even on weekends to ensure that you were able to study uninterruptedly.

Summary

In terms of customer success, the year 2019 was a breakthrough year in which we helped more students succeed than ever. This success was powered by 10 years of investment in course design and technology and by your trust in e-GMAT’s methods. I want to thank all of you for your patronage and wish you a successful 2020.

About The Author

Payal Tandon

Payal Tandon, co-founder and COO of e-GMAT, has revolutionized GMAT preparation through her innovative, process-driven teaching methodology that has helped over 50,000 students achieve their dream scores since 2010. From the very beginning, Payal laid the foundation of e-GMAT's success by instilling a process-driven approach to GMAT preparation, becoming a Six Sigma aficionado who believes in "doing things right the first time. Her quantifiable impact speaks for itself: on GMAT Club—the largest online GMAT forum—she is ranked as the #1 rated GMAT expert globally, with e-GMAT maintaining over 1,800 reviews and Payal sustaining a 4.8/5 instructor rating as of 2024-25. Payal holds a Bachelor's degree in Chemical Engineering from the prestigious BITS Pilani and brings analytical rigor from her engineering career at Honeywell, where her experience managing complex projects—including multi-million dollar NASA programs—instilled the systematic precision she now applies to GMAT instruction. Her GMAT expertise spans across all sections of the test, with particular specialization in verbal sections where she pioneered her signature "pre-thinking strategy" for Critical Reasoning, while also introducing a novel framework of six core "process skills" for Quantitative reasoning and innovative approaches for the new Data Insights section that help students systematically tackle problems rather than relying on brute-force repetition. Passionate about education, Payal left her lucrative engineering career to pursue her vision of making quality GMAT preparation accessible to all, believing that students should "give 200% or don't take on the task at all"—a philosophy that permeates every aspect of her teaching. Her success metrics speak volumes: e-GMAT delivers more 700+ scores than any other prep provider, with students consistently crediting her strategies for dramatic score improvements. She has authored over 2,000 GMAT practice questions, conducted 1,000+ hours of webinars, and regularly contributes strategic articles to the e-GMAT blog.