A 8 min read

Spoiler alert: We’re increasing our prices. But before you grab your pitchfork, hear us out.

We have been increasing our student success rate since 2023, through constant innovation in new products and services. Our success rate increased by 25% between 2023-2025 powered by $2Mn in investment in R&D.

The numbers don’t lie — Seventy percent (70%) of verified success stories on GMAT Club are coming from our students. We’re publishing twice (2X) as many success stories on YouTube compared to anyone else in the space. Even on Reddit — where people argue about everything from pineapple on pizza to whether water is wet — 60% of GMAT success discussions feature our students.

Here’s the thing about success: It doesn’t happen by accident, and it sure doesn’t come cheap. All those R&D costs, product innovations, and service enhancements that led to these sky-high success rates? They need funding. And to continuously fuel this success in the future, we are forced to slightly correct our prices.

⭐ Key Statistics: $2M investment in R&D, 20+ product enhancements, 25% increase in success rate, and 715+ record scores achieved by our students.

Newly Launched Products and Services

In the last 4 months, we’ve been busy turning e-GMAT into the all-in-one platform that not only delivers success at a higher rate, but does it with less effort and more intelligence.

1. First up: 1200 brand new questions. That’s right — we’ve just made e-GMAT the largest question bank (7500+) in the game. No more juggling between different resources like you’re running a three-ring circus. Everything you need is right here, under one roof.
2. Three live Coach Connect sessions every week with Payal Tandon — GMAT Club’s #1 rated instructor and the actual course creator. Think of it as having direct access to the chef instead of just eating the meal. Your subject matter questions and strategy concerns get addressed more frequently than your mom asks when you’re getting married.
3. Progress Streak rings that rate you on diligence and consistency. These aren’t just pretty badges — they’re designed to nudge you toward putting in more effort in the right direction. Because sometimes we all need that extra push to stay on track.
4. The new execution tracker automatically tracks your task completions and updates your study plan in real time. No more manual tracking spreadsheets that make you feel like an accountant. Your precious time stays focused on what matters: actually learning.

And here’s the kicker — we’re not done. Coming down the pipeline: another 2,000+ new questions and the OQ Connect platform for solving Official Guide questions with integrated detailed solution.

The New Pricing Plans: What You’ll Actually Pay (And When)

Let’s cut to the chase. Here are the new numbers, effective June 16th at 10 AM Indian Standard Time — because precision matters when your wallet’s involved.

Plan	Current Price	New Price (June 16th)	Increase
GMAT Focus 2-month plan	$199	$249	$50
GMAT Focus 4-month plan	$299	$379	$80
GMAT Focus 6-month plan	$399	$499	$100

Yes, that’s an increase. No, we’re not thrilled about it either. But here’s the math that matters: Even at these new prices, you’re still paying 50% less than what the next best alternative will cost you.

Current e-GMAT Students

We’ve got you covered — we’ve grandfathered you in, so your extension prices stay exactly the same until August 31, 2025.

✅ Current Students: Your pricing remains unchanged through August 31, 2025. No surprises, no changes to your existing plan.

The Innovation Pipeline: Where Your Extra Dollars Actually Go

Upcoming Feature	What It Means for You
⚡ More Sectional Mocks and Cementing Quizzes	Because practice without variety is like training for a marathon on a treadmill. We’re expanding our mock test library to cover every possible test scenario.
➕ AI-Powered Personal Coaches	We’re unleashing AI agents that create hyper-specific improvement plans tailored to your exact weaknesses. Think of it as having a prep coach who never sleeps and knows your GMAT patterns better than you know your Netflix preferences.
✅ Practically Unlimited Question Banks	Including dedicated banks for those pesky GI and MSR sections that everyone loves to hate. No more running out of practice material when you need it most.
⭐ Mystery Features in Development	There’s a whole slate of “other improvements” that’ll make your current prep experience look like dial-up internet. (Trust us, they’re worth the wait.)

Let’s talk about what happens when we actually have the resources to move fast and break things (in a good way). With this pricing adjustment, we’re not just maintaining the status quo — we’re hitting the innovation accelerator.

⭐ The bottom line: Innovation at this pace doesn’t happen on a shoestring budget. Every dollar from this increase goes straight into making these features reality months — not years — faster.

The Competition Check: Why This Pricing Still Beats Everyone Else

If you’re aiming for a 705+, the numbers tell a pretty clear story. And numbers, unlike marketing brochures, don’t lie.

Here’s the scorecard from the last 1.5 years: 70% of all verified success stories reported on GMAT Club come from e-GMAT students. TTP accounts for most of the remaining 30%.

As for the other big names — Magoosh, GMAT Whiz, Experts Global, Manhattan — since the advent of GMAT Focus, their success rates have declined while our student success rates have gone up by 25%. That’s what millions of dollars invested in new products and services can do.

That’s not us bragging. This is just data from GMAT Club’s verified reviews and success stories published on our respective YouTube channels — all independently verifiable. 

Think about it: If you were choosing a basketball coach, would you pick the one whose players win 70% of the championships, or the one whose team hasn’t made it to the playoffs in years? The choice seems pretty obvious. 

But here’s where it gets really interesting — the classroom course comparison:

Traditional live classroom courses like Manhattan Prep will set you back around $1,600. Indian classroom providers like IMS and Jamboree? Around ₹40,000. That’s roughly $480 at current exchange rates.

Compare that to our $249 for 2 months or $379 for 4 months. You’re paying a fraction of the cost while getting more live classroom time — 3+ hours per week with Payal Tandon, our course creator and GMAT Club’s #1 rated instructor. Not some random teaching assistant, but the actual person who built the course.

So you’re getting premium instruction time, better success rates, and a platform that’s actually producing results — all for a lower price.  

The math just keeps getting better, doesn’t it? 

But here’s what really matters: Every new product, every service enhancement, every one of those 1200+ new questions we added — they’re all designed with one goal in mind: amplify your efforts and get you to your target score in the smartest way possible. 

We’re not just teaching you to work harder. We’re teaching you to work smarter. And the results speak for themselves — louder than a GMAT score notification you actually want to open. 

Even with our new pricing, you’re still getting all this proven success at 50% less than what the next best alternative charges. That’s not just a good deal — that’s the kind of value proposition that makes your wallet actually happy for once. 

Head-to-Head: e-GMAT vs. TTP vs Magoosh (The Math Gets Interesting)

Let’s talk about TTP — the only other prep company that’s actually showing up in success stories these days. Time for some side-by-side reality checking.

The Price Reality: Our new 2-month plan costs $249. TTP’s 1-month plan? Also $249. Yes, you read that right — you get twice the time for the same price. Our 4-month plan is $379; theirs is $799. That’s exactly half the cost for the same duration.

The Success Scoreboard: Over the last 1.5 years on GMAT Club, e-GMAT students grabbed 70% of verified success stories. TTP picked up the remaining 30%. On YouTube in the past 6 months, we published 62 success stories compared to TTP’s 23 — that’s almost 3X more, including a record number of 715+ scores (99th percentile territory).

Here’s where it gets really interesting: Our PACE architecture in Quant is built for personalization. Diagnostic quizzes for every Quant topic identify exactly what you know and what you don’t. The system then recommends specific learning activities and lets you skip content covering skills you already have. PACE has already saved 20 Mn minutes of redundant learning.

⭐ The time savings are real: Students regularly improve in under 60 days — Ayan improved from 545 to 695 in 24 days, Blake improved from 535 to 685 in 30 days, Sai Kiran improved from 655 to 725 in 21 days and Shrutav improved from 695 to a perfect 805 in just 25 days.

Double the value, double the success rate, and you finish faster. The math isn’t even close. 

The Bottom Line: Math Doesn’t Lie, and Neither Do Results

Here’s what this all comes down to: We’re raising prices because we’re delivering results that no one else can match. Seventy percent of verified GMAT Club success stories. Three times more YouTube success debriefs. A platform that gets students to 715+ scores in 30% less time.

We could have kept our old prices and coasted on yesterday’s success. Instead, we invested in R&D, added 1200+ new questions, launched Coach Connect sessions, built automated tracking tools, and created progress systems that actually work.

That investment is paying off — for our students.

Here’s your window: June 16th, 10 AM IST.

If you’re serious about a 705+ score, the choice is straightforward. You can pay twice as much elsewhere for half the success rate, or you can lock in e-GMAT pricing while it’s still at these levels.

The only question left: Are you betting on the platform that’s producing 70% of the success stories, or rolling the dice with everyone else?

Your GMAT score — and your future MBA applications — will thank you for choosing wisely.