{"id":25894,"date":"2023-03-06T17:12:00","date_gmt":"2023-03-06T11:42:00","guid":{"rendered":"https:\/\/e-gmat.com\/blogs\/?p=25894"},"modified":"2023-03-06T18:31:25","modified_gmt":"2023-03-06T13:01:25","slug":"mba-marketing","status":"publish","type":"post","link":"https:\/\/e-gmat.com\/blogs\/mba-marketing\/","title":{"rendered":"Why MBA in Marketing? Discover MBA marketing syllabus, fees, and salary"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">A <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">min read <\/span><\/span>\n<p>MBA in Marketing is generally a 2-year program that prepares you for careers in marketing. Some career options include marketing manager, brand manager, sales manager, and digital marketing manager. Pursuing an MBA in marketing is one way to develop your marketing skills and understand consumer behavior. It is a concentration or a specialization in MBA (Masters in Business Administration). You learn specific courses like marketing research and design, marketing management, new product strategy, salesforce management, and international marketing.<\/p>\n\n\n\n<p>Some of the top universities for MBA marketing are <a href=\"https:\/\/e-gmat.com\/blogs\/kellogg-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Northwestern University<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/wharton-mba-program-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">the University of Pennsylvania<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/michigan-ross-mba-facts-statistics\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">University of Michigan<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/stanford-gsb-mba-class-profile-employment-report-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford University<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/harvard-business-school-class-profile-employment-reports-and-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard University<\/a>,<a href=\"https:\/\/e-gmat.com\/blogs\/nyu-stern-mba-class-profile-salaries\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\"> New York University,<\/a> and <a href=\"https:\/\/e-gmat.com\/blogs\/duke-fuqua-mba-class-profile-employment-stats\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Duke University.<\/a><\/p>\n\n\n\n<h2 id=\"0-mba-marketing-course-details\">MBA Marketing Course details<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Course<\/strong><\/td><td>Master of Business Administration (MBA) in marketing<\/td><\/tr><tr><td><strong>Duration<\/strong><\/td><td>1-2 years<\/td><\/tr><tr><td><strong>Level<\/strong><\/td><td>Post-Graduate<\/td><\/tr><tr><td><strong>Minimum Qualification required<\/strong><\/td><td>50% marks in Bachelor\u2019s<\/td><\/tr><tr><td><strong>Admissions Process<\/strong><\/td><td>Entrance Exam + Bachelor\u2019s degree. Other MBA application components that are taken into consideration are GPA, Letter of recommendations, resume, essays, and extra-curricular activities.<\/td><\/tr><tr><td><strong>Popular entrance exams<\/strong><\/td><td>GMAT, GRE, and CAT<\/td><\/tr><tr><td><strong>MBA Marketing courses<\/strong><\/td><td>Marketing research and design, digital marketing, product development, marketing strategy, salesforce management, and many more<\/td><\/tr><tr><td><strong>Top MBA Marketing universities<\/strong><\/td><td>Northwestern University, University of Pennsylvania, University of Michigan, Stanford University, Harvard University, New York University, Duke University, and University of Chicago<\/td><\/tr><tr><td><strong>Average Salary<\/strong><\/td><td>$101,174<\/td><\/tr><tr><td><strong>MBA Marketing jobs<\/strong><\/td><td>Sales manager, marketing manager, media planner, research analyst, brand manager, market research analyst, digital marketing manager, and many more<\/td><\/tr><tr><td><strong>Skills<\/strong><\/td><td>Strategic thinking, communication skills, leadership skills, interpersonal skills, and many more<\/td><\/tr><tr><td><strong>Top recruiters<\/strong><\/td><td>Capgemini, Reliance industries limited, Tata communications Ltd, EY, Amazon, Deloitte, Nike, Google, H&amp;M, KPMG Strategy, and many more<\/td><\/tr><tr><td><strong>Employment opportunities \u2013 Industries<\/strong><\/td><td>Technology, healthcare, digital media, business development, consumer packaged goods, consulting, and many more<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This article highlights the scope, opportunities, salary, and skills required post-MBA in Marketing.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-250463ee-8ae5-46df-85f8-285d80e0337e\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Here is an outline of the article:<\/div><div class=\"ub_table-of-contents-header-toggle\">\n                        <div class=\"ub_table-of-contents-toggle\">\n                        &nbsp;[<a class=\"ub_table-of-contents-toggle-link\" href=\"#\">hide<\/a>]<\/div><\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#0-mba-marketing-course-details\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA Marketing Course details<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#1-what-is-a-marketing-mba\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">What is a Marketing MBA?<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#2-why-mba-in-marketing\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Why MBA in Marketing?<\/a><ul><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#3-is-mba-in-marketing-right-fit-for-you\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Is MBA in Marketing Right Fit For You?<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#4-top-mba-marketing-universities-in-2023\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Top MBA Marketing Universities in 2023<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#5-mba-marketing-syllabus\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA Marketing syllabus<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#6-mba-marketing-salary\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA Marketing Salary<\/a><ul><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#7-top-recruiters-that-hire-mba-marketing-graduates-\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Top Recruiters that hire MBA Marketing graduates<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#8-mba-in-marketing-salary-in-india\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA in marketing salary in India<\/a><ul><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#9-top-companies-that-hire-mba-graduates-in-india\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Top Companies that hire MBA graduates in India<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#10-mba-marketing-jobs-and-career-prospect\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA Marketing Jobs and Career prospect<\/a><ul><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#11-marketing-job-profiles-\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Job profiles<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#12-employment-opportunities-industry-\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Employment Opportunities &#8211; Industry<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#13-admissions-process-and-eligibility-criteria\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Admissions process and Eligibility criteria<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/#14-mba-in-marketing-faqs\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA in Marketing &#8211; FAQS<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"672\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing.png\" alt=\"MBA in marketing Guide 2021 \" class=\"wp-image-32995\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-300x168.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-1024x573.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-768x430.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 id=\"1-what-is-a-marketing-mba\">What is a Marketing MBA?<\/h2>\n\n\n\n<p>With the advancement of digital technology, marketing \u2013 one of the core business disciplines, is no longer a simple concept. In today&#8217;s always-online world, companies must have a global audience reach. It should be able to operate in a complex and ever-evolving digital environment.&nbsp; Traditional marketing tactics have taken a backseat and employers want marketers who can adapt and thrive in this volatile environment.&nbsp;<\/p>\n\n\n\n<p>An MBA in Marketing refers to a Master of Business Administration degree with a concentration in marketing. <a href=\"https:\/\/e-gmat.com\/blogs\/why-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Pursuing an MBA<\/a> not only leads to a better pay package but can also help in career growth and transformation.<\/p>\n\n\n\n<p>Traditionally the program takes two years to complete, and some of the core areas of study include \u2013 Finance, Accounting, Business Strategy, and marketing management.<\/p>\n\n\n\n<p>You can also opt for a one-year program with a Marketing concentration. These are also known as accelerated MBA programs. For instance, <a href=\"https:\/\/e-gmat.com\/blogs\/kellogg-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Kellogg School of Management<\/a> offers both a one-year and two-year MBA program with a Marketing major.<\/p>\n\n\n\n<p>An MBA Marketing degree generally includes internship opportunities too. However, for a one-year MBA program, it might not be available. Learn the <a href=\"https:\/\/e-gmat.com\/blogs\/one-year-mba-vs-two-year-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">difference between a one-year and two-year MBA.<\/a><\/p>\n\n\n\n<h2 id=\"2-why-mba-in-marketing\">Why MBA in Marketing?<\/h2>\n\n\n\n<p>If you are interested in the media, promotions, sales, entertainment, and general management field, then an MBA in Marketing is appropriate for you.<\/p>\n\n\n\n<p><strong>Here are a few reasons why:<\/strong><\/p>\n\n\n\n<ol><li>Study in-depth concepts related to marketing<\/li><li>Scope of increased earnings<\/li><li>Career growth and advancement opportunities<\/li><li>Experiential learning through internship opportunities<\/li><li>Marketing skills development<\/li><li>Global Experience through exchange programs<\/li><\/ol>\n\n\n\n<p>The marketing trends have changed and augmented with the technological evolution in the world. An MBA marketing helps you get a complete picture of the changing trends and helps in developing skills to keep pace with it.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.ama.org\/marketing-news\/2021-us-compensation-trends\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">2021 U.S. Compensation Trends<\/a>, competition for creative, digital, and marketing talent remains high particularly in the healthcare, manufacturing, technology, and education sectors.&nbsp;<\/p>\n\n\n\n<p>Some of the most popular Marketing job titles in 2023 include a Cheif Marketing officer, Marketing director, marketing manager, marketing analytics manager, SEO Specialist, social media manager, and more.&nbsp;<\/p>\n\n\n\n<h3 id=\"3-is-mba-in-marketing-right-fit-for-you\">Is MBA in Marketing Right Fit For You?<\/h3>\n\n\n\n<p>To find out if an MBA in marketing is the right fit for you, first <strong>learn whether your strength aligns with those that are in demand for a marketing professional.<\/strong> If not, an MBA can help you gain those skills.<strong> It can help you carve out a path to a high-Ranking position and a lucrative income.<\/strong><\/p>\n\n\n\n<p>As per <a href=\"https:\/\/www.ama.org\/marketing-news\/if-the-marketing-career-fits\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Sara Eide<\/a>, VP of technology staffing services at HR consulting firm Robert Half, &#8220;Whether it&#8217;s your first marketing job or you looking to move up the ladder, employers are specifically looking for a few different skills. These include Social media marketing, data and analytics, soft skills, and motivation skills.&#8221;<\/p>\n\n\n\n<h2 id=\"4-top-mba-marketing-universities-in-2023\">Top MBA Marketing Universities in 2023<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"750\" height=\"422\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/Top-Marketing-MBA-Programs.png\" alt=\"Top MBA marketing universities \" class=\"wp-image-28153\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/Top-Marketing-MBA-Programs.png 750w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/Top-Marketing-MBA-Programs-300x169.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<ol><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#35-kellogg-school-of-management\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Northwestern University<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#45-wharton-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">University of Pennsylvania<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#6-stanford-graduate-school-of-business-gsb\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford University<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#10-michigan-ross-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">University of Michigan<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#14-duke-fuqua-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Duke University<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#26-harvard-business-school-hbs\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard University<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#31-columbia-business-school\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Columbia University<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#40-chicago-booth-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">University of Chicago<\/a><\/li><li>University of Texas<\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#21-nyu-stern\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">New York University<\/a><\/li><\/ol>\n\n\n\n<p><strong><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Check out the full-time Marketing MBA program offered at these top universities here<\/a>. You can also click on the link to jump to a specific university.<\/strong><\/p>\n\n\n<div class=\"ub_call_to_action\" id=\"ub_call_to_action_0ff5c97e-736d-4810-a451-9d0317e9e606\">\n                <div class=\"ub_call_to_action_headline\">\n                    <p class=\"ub_call_to_action_headline_text\"><strong>Want to get into the top MBA marketing program?<\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_content\">\n                    <p class=\"ub_cta_content_text\">The average GMAT score range for the business school mentioned above is between 700-734. <strong>We can help you achieve 700+ on the GMAT. Start your GMAT preparation with<\/strong> the most reviewed online GMAT Prep company with<strong><a href=\"https:\/\/gmatclub.com\/reviews\/e-gmat-6\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"> 2500+ reviews on GMATClub.<\/a><\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_button\">\n                    <a href=\"https:\/\/resources.e-gmat.com\/sign-up-free-trial\" target=\"_self\" rel=\"noopener noreferrer external\" class=\"ub_cta_button\" data-wpel-link=\"external\">\n                        <p class=\"ub_cta_button_text\"><strong>Start Free Trial <\/strong><\/p><\/a><\/div><\/div>\n\n\n<h2 id=\"5-mba-marketing-syllabus\">MBA Marketing syllabus<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"532\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-syllabus.png\" alt=\"MBA Marketing Syllabus \" class=\"wp-image-32996\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-syllabus.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-syllabus-300x133.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-syllabus-1024x454.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing-syllabus-768x340.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The best marketing MBA programs educate the students about various aspects of marketing, such as sales, executive management skills, leadership skills, strategies, product management, consumer trends, digital trends, and market research in different industries.<\/p>\n\n\n\n<p>A full-time program generally includes required core courses and concentrations, with opportunities like internships, global experiences, etc.<\/p>\n\n\n\n<p>The c<strong>ore covers some of the traditional management disciplines like \u2013 Operations, Statistics, Finance, Ethics, and leadership.<\/strong> Some business schools offer <strong>flexible core courses<\/strong> to match your learning style, goals, and interest.<\/p>\n\n\n\n<p>For instance, the <a href=\"https:\/\/e-gmat.com\/blogs\/wharton-mba-program-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Wharton school of business<\/a> MBA program offers both required and flexible core courses.<\/p>\n\n\n\n<p>MBA Marketing concentration includes courses like:<\/p>\n\n\n\n<ol><li>Marketing research and design<\/li><li>Advertising management<\/li><li>Brand Management<\/li><li>Digital Marketing<\/li><li>Salesforce management<\/li><li>Marketing strategy<\/li><li>Consumer behavioral research and analytics<\/li><li>International marketing<\/li><li>Forecasting and Modeling<\/li><li>Product development<\/li><\/ol>\n\n\n\n<h2 id=\"6-mba-marketing-salary\">MBA Marketing Salary<\/h2>\n\n\n\n<p>According to an article by the <a href=\"https:\/\/www.ama.org\/marketing-news\/2021-us-compensation-trends\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">American Marketing Association <\/a>demand for candidates in marketing, jobs is high. They have divided the Marketing salary percentile into four sections:<\/p>\n\n\n\n<ol><li>25th &#8211; Low Demand: Candidates have little or no experience in the role and is still developing relevant skills<\/li><li>50th &#8211; Moderate demand: Candidates have average experience and the majority of necessary skills<\/li><li>75th &#8211; High Demand: Candidates have above-average experience and most or all of the necessary skills. they might even have specialized certifications<\/li><li>95th &#8211; Very High Demand: Candidates have strong skills, experience, and expertise, with specialized certifications<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Title<\/strong><\/td><td><strong>95<sup>th<\/sup><\/strong><\/td><td><strong>75<sup>th<\/sup><\/strong><\/td><td><strong>50<sup>th<\/sup><\/strong><\/td><td><strong>25<sup>th<\/sup><\/strong><\/td><\/tr><tr><td>Account manager\/executive<\/td><td>$89,750<\/td><td>$73,500<\/td><td>$59,500<\/td><td>$46,000<\/td><\/tr><tr><td>Chief marketing officer<\/td><td>$250,750<\/td><td>$199,500<\/td><td>$165,500<\/td><td>$136,500<\/td><\/tr><tr><td>Marketing director<\/td><td>$158,000<\/td><td>$127,500<\/td><td>$109,000<\/td><td>$88,250<\/td><\/tr><tr><td>Marketing manager<\/td><td>$116,500<\/td><td>$88,500<\/td><td>$78,750<\/td><td>$67,000<\/td><\/tr><tr><td>Marketing coordinator<\/td><td>$73,750<\/td><td>$59,250<\/td><td>$51,000<\/td><td>$42,250<\/td><\/tr><tr><td>Marketing analytics manager<\/td><td>$131,750<\/td><td>$118,000<\/td><td>$97,000<\/td><td>$85,000<\/td><\/tr><tr><td>Digital marketing manager<\/td><td>$125,000<\/td><td>$97,000<\/td><td>$83,250<\/td><td>$68,250<\/td><\/tr><tr><td>Brand\/product manager<\/td><td>$132,750<\/td><td>$105,000<\/td><td>$90,500<\/td><td>$72,750<\/td><\/tr><tr><td>SEO\/SEM specialist<\/td><td>$96,000<\/td><td>$76,750<\/td><td>$65,750<\/td><td>$50,000<\/td><\/tr><tr><td>Social media manager<\/td><td>$102,000<\/td><td>$75,750<\/td><td>$60,250<\/td><td>$51,000<\/td><\/tr><tr><td>E-commerce marketing manager<\/td><td>$121,750<\/td><td>$103,250<\/td><td>$85,000<\/td><td>$72,750<\/td><\/tr><tr><td>Customer experience marketing manager<\/td><td>$104,500<\/td><td>$80,250<\/td><td>$66,250<\/td><td>$53,000<\/td><\/tr><tr><td>Marketing automation specialist<\/td><td>$92,000<\/td><td>$76,500<\/td><td>$61,250<\/td><td>$46,750<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.payscale.com\/research\/US\/Degree=Master_of_Business_Administration_(MBA)%2C_Marketing_%26_Management\/Salary\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Payscale<\/a> reports an average salary for MBA Marketing graduates at $101,174. Here is the average salary for various job function:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Marketing Jobs <\/strong><\/td><td><strong>Average Salary <\/strong><\/td><\/tr><tr><td>Marketing manager<\/td><td>$79,071<\/td><\/tr><tr><td>Marketing director<\/td><td>$118,310<\/td><\/tr><tr><td>Senior marketing manager<\/td><td>$121,437<\/td><\/tr><tr><td>Vice president (VP), marketing<\/td><td>$130,235<\/td><\/tr><tr><td>Business development manager<\/td><td>$94,263<\/td><\/tr><tr><td>Product marketing manager<\/td><td>$101,618<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"7-top-recruiters-that-hire-mba-marketing-graduates-\">Top Recruiters that hire MBA Marketing graduates <\/h3>\n\n\n\n<p>Some of the top companies that hire marketing graduates from the top business schools are:<\/p>\n\n\n\n<ul><li>Amazon<\/li><li>McKinsey &amp; Company<\/li><li>Deloitte<\/li><li>Accenture LLP<\/li><li>Google<\/li><li>Nike<\/li><li>PepsiCo<\/li><li>BCG<\/li><li>Accenture Strategy<\/li><li>Agoda<\/li><li>Citi<\/li><li>EY<\/li><li>Google<\/li><li>H&amp;M<\/li><li>KPMG Strategy<\/li><li>McDonald&#8217;s<\/li><li>Lilly Pulitzer<\/li><li>Bloomingdale&#8217;s<\/li><li>Tiffany &amp; Co.<\/li><li>Michael Kors<\/li><\/ul>\n\n\n\n<h2 id=\"8-mba-in-marketing-salary-in-india\">MBA in marketing salary in India<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1457\" height=\"961\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-salary-in-india.png\" alt=\"MBA Marketing salary in India \" class=\"wp-image-32997\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-salary-in-india.png 1457w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-salary-in-india-300x198.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-salary-in-india-1024x675.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-salary-in-india-768x507.png 768w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-salary-in-india-1200x791.png 1200w\" sizes=\"(max-width: 1457px) 100vw, 1457px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.payscale.com\/research\/IN\/Degree=Master_of_Business_Administration_(MBA)%2C_Marketing_%26_Management\/Salary\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">According to Payscale<\/a>, the average salary for an MBA Marketing graduate in India is \u20b9742,447. Here is the average salary for various job functions:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Marketing Manager<\/td><td>\u20b9726,348<\/td><\/tr><tr><td>Marketing Executive<\/td><td>\u20b9299,654<\/td><\/tr><tr><td>Senior marketing manager<\/td><td>\u20b91,828,750<\/td><\/tr><tr><td>Business development manager<\/td><td>\u20b9727,549<\/td><\/tr><tr><td>Regional sales manger<\/td><td>\u20b91,291,202<\/td><\/tr><tr><td>Area sales manager<\/td><td>\u20b9808,461<\/td><\/tr><tr><td>Digital marketing manager<\/td><td>\u20b9749,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"9-top-companies-that-hire-mba-graduates-in-india\">Top Companies that hire MBA graduates in India<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Capgemini<\/td><td>\u20b910,00,000<\/td><\/tr><tr><td>Canara HSBC Life Insurance<\/td><td>\u20b9400,000<\/td><\/tr><tr><td>Tata Communications Ltd<\/td><td>\u20b910,00,000<\/td><\/tr><tr><td>Reliance Industries Ltd<\/td><td>\u20b920,00,000<\/td><\/tr><tr><td>Kotak Mahindra Bank<\/td><td>\u20b9600,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"10-mba-marketing-jobs-and-career-prospect\">MBA Marketing Jobs and Career prospect<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/MBA-marketing-jobs-and-career-prospect.png\" alt=\"MBA Marketing Jobs and Career Prospect\" class=\"wp-image-32998\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/MBA-marketing-jobs-and-career-prospect.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/MBA-marketing-jobs-and-career-prospect-300x200.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/MBA-marketing-jobs-and-career-prospect-1024x683.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/MBA-marketing-jobs-and-career-prospect-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>When it comes to job activity, most of the recent alumni were more likely to work on virtual teams, followed by managing a budget, leading vendors and suppliers, supervising employees, and making hiring decisions.<\/p>\n\n\n\n<p>You can also work in many sectors ranging from Banking, FMCG, Tourism, Hospitality, Media, consultancy, market research, etc.<\/p>\n\n\n\n<h3 id=\"11-marketing-job-profiles-\">Marketing Job profiles <\/h3>\n\n\n\n<p>Here&#8217;s the list of job profiles that a candidate can expect after an MBA in marketing:<\/p>\n\n\n\n<ul><li>Marketing Manager<\/li><li>Market research analyst<\/li><li>Brand Manager<\/li><li>Sales Manager<\/li><li>Digital Marketing manager<\/li><li>Product Manager<\/li><li>Media Planning Manager<\/li><\/ul>\n\n\n\n<p>Apart from the above range of marketing careers, many companies structure and identify their marketing positions in different ways. Some companies have large marketing departments where an individual marketer is assigned to roles specializing in strategy, market research, or advertising.<\/p>\n\n\n\n<p>Other firms expect their marketers to have a mastery of each of these roles in addition to taking responsibility for profit\/loss, operations, collaboration with supply chain, and more.<\/p>\n\n\n\n<p><strong>Thus, it&#8217;s essential to know the <a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">best MBA marketing programs<\/a> that are keeping pace with the volatile marketing environment and what unique offerings are provided by them.<\/strong><\/p>\n\n\n\n<h3 id=\"12-employment-opportunities-industry-\">Employment Opportunities &#8211; Industry <\/h3>\n\n\n\n<p>Here are some of the industries that hire marketing professionals:<\/p>\n\n\n\n<ul><li>Technology<\/li><li>Healthcare<\/li><li>Digital media<\/li><li>Business development<\/li><li>Consumer packaged goods<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.bls.gov\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">The Bureau of Labor Statistics (BLA)<\/a> projects robust job growth in the overall marketing industry. After looking at the current trends, the BLS has made the following predictions (2019-2029):<\/p>\n\n\n\n<ul><li>Advertising, promotion, and marketing mangers job will see a 6% growth<\/li><li>Market research analyst jobs will see an 18% growth<\/li><li>Sales manager jobs will see a 4% growth<\/li><\/ul>\n\n\n\n<h2 id=\"13-admissions-process-and-eligibility-criteria\">Admissions process and Eligibility criteria<\/h2>\n\n\n\n<p>A specialized MBA Marketing program is like a regular MBA program and generally has the following eligibility criteria:<\/p>\n\n\n\n<ul><li>Undergraduate degree or equivalent<\/li><li>More than two years of Experience<\/li><li>GPA<\/li><li>Letter of recommendations<\/li><li>Resume<\/li><li>Essays<\/li><li>GMAT or GRE score<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>It is advisable that you go through the entry requirement for your targeted business school.<\/p><\/blockquote>\n\n\n\n<p>The majority of the business schools ask for standardized entrance tests such as <a href=\"https:\/\/e-gmat.com\/blogs\/gmat\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">GMAT<\/a> or CAT, or <a href=\"https:\/\/e-gmat.com\/blogs\/gre\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">GRE.<\/a> However, if you are planning to pursue your degree outside India, the GMAT\/GRE holds more relevance.&nbsp;<\/p>\n\n\n\n<p>For your MBA Application process, you need to provide information on your academic background, submit a resume, LOR, GMAT\/GRE score, etc. Every b-school follows its process. Check out various <a href=\"https:\/\/e-gmat.com\/blogs\/mba-application-process-gmat-score-evaluation-factors-importance\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">factors on which you might be evaluated.<\/a><\/p>\n\n\n\n<p><strong>Planning to pursue an MBA, but not in Marketing. Here are some of the top MBA specializations with their career and salary prospects. Also check out the top business schools in these specializations \u2013 <a href=\"https:\/\/e-gmat.com\/blogs\/top-mba-programs-in-finance-best-business-schools-for-finance-careers\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Finance<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/mba-operations-management\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Operations<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/mba-in-hr-human-resource\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">HR<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/best-analytics-mba-programs\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Business Analytics<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/top-mba-programs-supply-chain-management\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Supply chain management<\/a>, and <a href=\"https:\/\/e-gmat.com\/blogs\/best-business-schools-for-entrepreneurship\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneurship.<\/a><\/strong><\/p>\n\n\n<div class=\"ub_call_to_action\" id=\"ub_call_to_action_eab3c298-8f15-488a-be16-dab496b97580\">\n                <div class=\"ub_call_to_action_headline\">\n                    <p class=\"ub_call_to_action_headline_text\"><strong>700+ GMAT score can help you stand out from the rest of the applicants<\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_content\">\n                    <p class=\"ub_cta_content_text\">Try out our <strong>FREE Trial today!<\/strong> We are the most reviewed online GMAT Preparation company with more than <strong><a href=\"https:\/\/gmatclub.com\/reviews\/e-gmat-6\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">2500+ reviews on GMAT Club.<\/a><\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_button\">\n                    <a href=\"https:\/\/resources.e-gmat.com\/sign-up-free-trial\" target=\"_self\" rel=\"noopener noreferrer external\" class=\"ub_cta_button\" data-wpel-link=\"external\">\n                        <p class=\"ub_cta_button_text\"><strong>Start Free Trial <\/strong><\/p><\/a><\/div><\/div>\n\n\n<h2 id=\"14-mba-in-marketing-faqs\">MBA in Marketing &#8211; FAQS<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1601959787221\"><strong class=\"schema-faq-question\"><strong>What is a Marketing MBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">The marketing MBA is a concentration in the MBA (Master&#8217;s in Business Administration). The best marketing MBA programs educate students about various aspects of marketing, such as executive management skills, sales, market strategies, leadership skills, digital trends, and market research.<br\/>Learn about the best business school for an <a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA in Marketing.<\/a><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1601959807005\"><strong class=\"schema-faq-question\"><strong>How long is MBA Marketing?<\/strong><\/strong> <p class=\"schema-faq-answer\">Like any other MBA program, MBA Marketing generally takes two years to complete. However, you can also opt for a one-year MBA program with a marketing concentration.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1601959823608\"><strong class=\"schema-faq-question\"><strong>What is the scope after MBA in Marketing?<\/strong><\/strong> <p class=\"schema-faq-answer\">After an MBA in marketing, you can work in many sectors ranging from FMCG, Banking, Hospitality, Media, market research, etc. Here is a list of job profiles that you can expect after MBA Marketing:<br\/>1. Market research analyst<br\/>2. Brand Manager<br\/>3. Digital Marketing Manager<br\/>4. Media Planning Manager<br\/>5. Sales Manager<br\/>Pursuing an MBA Marketing can lead to a better pay package and help in career growth and transformation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1601959842563\"><strong class=\"schema-faq-question\"><strong>Which companies hire MBA Marketing graduates?<\/strong><\/strong> <p class=\"schema-faq-answer\">Some of the top companies that hire MBA Marketing graduates from top business schools are:<br\/>1. Deloitte<br\/>2. McKinsey &amp; Company<br\/>3. Amazon<br\/>4. Google<br\/>5. Accenture Strategy<\/p> <\/div> <\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MBA in Marketing is generally a 2-year program that prepares you for careers in marketing. Some career options include marketing manager, brand manager, sales manager, and digital marketing manager. Pursuing an MBA in marketing is one way to develop your marketing skills and understand consumer behavior. It is a concentration or a specialization in MBA [&hellip;]<\/p>\n","protected":false},"author":102420,"featured_media":32995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ub_ctt_via":""},"categories":[4102,113],"tags":[],"featured_image_src":"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-marketing.png","author_info":{"display_name":"Lekhika Dhariyal","author_link":"https:\/\/e-gmat.com\/blogs\/author\/lekhikae-gmat-com\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.1 (Yoast SEO v17.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why MBA in Marketing? Discover MBA marketing syllabus, fees, and salary<\/title>\n<meta name=\"description\" content=\"What is MBA in Marketing? Learn about the career prospect, salary, eligibility, courses, and top universities for an MBA in Marketing 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why MBA in Marketing? Discover MBA marketing syllabus, fees, and salary\" \/>\n<meta property=\"og:description\" content=\"What is MBA in Marketing? 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