{"id":25821,"date":"2020-11-06T16:12:39","date_gmt":"2020-11-06T10:42:39","guid":{"rendered":"https:\/\/e-gmat.com\/blogs\/?p=25821"},"modified":"2023-03-13T17:49:32","modified_gmt":"2023-03-13T12:19:32","slug":"best-marketing-mba-programs","status":"publish","type":"post","link":"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/","title":{"rendered":"10 Best Marketing MBA Programs in 2023"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">A <\/span> <span class=\"rt-time\">18<\/span> <span class=\"rt-label rt-postfix\">min read <\/span><\/span>\n<p>At its core, Marketing is the process of understanding your customers. In today&#8217;s innovative and tech-savvy marketplace, employers want marketers who can thrive and adapt. Thus, you must be aware of the best marketing MBA programs that are keeping pace with the volatile marketing environment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Learn <a href=\"https:\/\/e-gmat.com\/blogs\/mba-marketing\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Why MBA in Marketing?<\/a> Job and Career prospect with salary statistics for 2023<\/p><\/blockquote>\n\n\n\n<p>In this article, we explore the Top Marketing MBA Programs and the unique offerings provided by them. We have taken the top 10 marketing programs ranked by US News and rearranged it by the percentage of MBA graduates hired in the Marketing\/sales function. <\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-3aa05b50-d46e-4f8e-a193-cf93ffb7f954\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\"><strong>Here is the list of best Marketing MBA Programs in 2023:<\/strong><\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#1-university-of-california-%E2%80%93-los-angeles-anderson\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">University of California \u2013 Los Angeles Anderson<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#6-stanford-graduate-school-of-business-gsb\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Graduate School of Business (GSB)<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#10-michigan-ross-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Michigan Ross School of Business<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#14-duke-fuqua-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Duke Fuqua School of Business<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#21-nyu-stern\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">NYU STERN<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#26-harvard-business-school-hbs\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Business School (HBS)<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#31-columbia-business-school\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Columbia Business School<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#35-kellogg-school-of-management\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Kellogg School of Management<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#40-chicago-booth-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Chicago Booth School of Business<\/a><\/li><li><a href=\"https:\/\/e-gmat.com\/blogs\/best-marketing-mba-programs\/#45-wharton-school-of-business\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Wharton School of Business<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<blockquote class=\"wp-block-quote\"><p>Click on the link or scroll down to check out in detail about each MBA program.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2.jpg\" alt=\"best marketing mba programs 2021 \" class=\"wp-image-26878\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2.jpg 1920w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2-300x169.jpg 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2-768x432.jpg 768w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2-1024x576.jpg 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>The below table represents the best Marketing MBA programs with its placement statistics 2023 and average GMAT score for the incoming class of 2022:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Best Marketing MBA Programs<\/strong><\/td><td><strong>%age of students placed in Marketing Function<\/strong><\/td><td><strong>Median Salary <\/strong><\/td><td><strong>Average Bonus <\/strong><\/td><td><strong>GMAT Score <\/strong><\/td><td><strong>US News Ranking  <\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/ucla-anderson-school-of-management-ucla-anderson-mba-program-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">University of California \u2013 Los Angeles (Anderson)<\/a><\/td><td>29.60%<\/td><td>$130,000<\/td><td>$30,000<\/td><td>711<\/td><td>10<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/stanford-gsb-mba-class-profile-employment-report-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Graduate School of Business<\/a><\/td><td>18%<\/td><td>$158,000<\/td><td>$25,000<\/td><td>737<\/td><td>3<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/michigan-ross-mba-facts-statistics\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Michigan Ross School of business<\/a><\/td><td>14%<\/td><td>$165,000<\/td><td>$35,000<\/td><td>720<\/td><td>3<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/duke-fuqua-mba-class-profile-employment-stats\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Duke Fuqua School of Business<\/a><\/td><td>17%<\/td><td>$160,055<\/td><td>$30,000<\/td><td>700<\/td><td>4<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/nyu-stern-mba-class-profile-salaries\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">NYU Stern<\/a><\/td><td>13.10%<\/td><td>$175,000<\/td><td>$32,500<\/td><td>733<\/td><td>12<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/harvard-business-school-class-profile-employment-reports-and-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Business School<\/a><\/td><td>12%<\/td><td>$175,000<\/td><td>$30,000<\/td><td>730<\/td><td>5<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/columbia-business-school-mba-facts-statistics\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Columbia Business School<\/a><\/td><td>11%<\/td><td>$175,000<\/td><td>$30,000<\/td><td>729<\/td><td>8<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/kellogg-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Kellogg School of Management<\/a><\/td><td>11%<\/td><td>$123,398<\/td><td>$30,000<\/td><td>729<\/td><td>3<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/chicago-booth-mba-facts-statistics\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Chicago Booth School of Business<\/a><\/td><td>4.80%<\/td><td>$122,000<\/td><td>$30,000<\/td><td>729<\/td><td>6<\/td><\/tr><tr><td><a href=\"https:\/\/e-gmat.com\/blogs\/wharton-mba-program-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Wharton School of Business<\/a><\/td><td>3%<\/td><td>$140,000<\/td><td>NA<\/td><td>732<\/td><td>2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"ub_call_to_action\" id=\"ub_call_to_action_e4e557cf-4c84-4d79-b065-fc4425566a6f\">\n                <div class=\"ub_call_to_action_headline\">\n                    <p class=\"ub_call_to_action_headline_text\"><strong>Aspiring to pursue MBA in Marketing?<\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_content\">\n                    <p class=\"ub_cta_content_text\">A GMAT score of 740+ can boost your MBA application. Kickstart your <strong>GMAT preparation with the most reviewed Online GMAT prep company on the <a href=\"https:\/\/gmatclub.com\/reviews\/e-gmat-6\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">GMAT club, with more than 2500+ reviews.  <\/a><\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_button\">\n                    <a href=\"https:\/\/e-gmat.com\/ft-gmat\/?channel=blogsin_article&#038;utm_source=blogs&#038;utm_medium=in_article&#038;utm_campaign=free_trial&#038;utm_term=blogs_in_article_lekhika\" target=\"_self\" rel=\"noopener noreferrer external\" class=\"ub_cta_button\" data-wpel-link=\"external\">\n                        <p class=\"ub_cta_button_text\"><strong>Start Free Trial <\/strong><\/p><\/a><\/div><\/div>\n\n\n<h2 id=\"0-10-best-marketing-mba-programs-in-2023\">10 Best Marketing MBA Programs in 2023<\/h2>\n\n\n\n<h3 id=\"1-university-of-california-%E2%80%93-los-angeles-anderson\">University of California \u2013 Los Angeles Anderson<\/h3>\n\n\n\n<p>With <strong>25.50% of its MBA class of 2020<\/strong> placed in the Marketing function, UCLA Anderson ranks #1 for the Best Marketing MBA programs list. <strong>The Mean salary for its MBA in Marketing graduates is $122,500, with a signing bonus of $25,000.<\/strong><\/p>\n\n\n\n<p><strong>The average GMAT score for the incoming class of 2022 is 706.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1199\" height=\"701\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-ucla-anderson-best-program.png\" alt=\"ucla anderson MBA marketing \" class=\"wp-image-33010\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-ucla-anderson-best-program.png 1199w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-ucla-anderson-best-program-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-ucla-anderson-best-program-1024x599.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/mba-in-marketing-ucla-anderson-best-program-768x449.png 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/figure>\n\n\n\n<h4 id=\"2-mba-specialization-in-marketing-curriculum\">MBA specialization in Marketing: Curriculum<\/h4>\n\n\n\n<p>The courses under marketing functions provide an understanding of the consumer and offer training in marketing fundamentals, quantitative research, and financial modeling.<\/p>\n\n\n\n<p>The specific marketing functions UCLA Anderson MBA students enter include \u2013 Brand management, Product Marketing, Marketing Analytics, Sales\/Account Management, Marketing consulting, and Product management.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.anderson.ucla.edu\/faculty-and-research\/marketing\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">UCLA Anderson website<\/a>, \u201cThe UCLA Anderson\u2019s students and faculty are redefining contemporary marketing practice by asking \u2013 and answering questions that help organizations decide which consumer segments to target and which product and services to produce.\u201d<\/p>\n\n\n\n<p>The marketing curriculum involves a comprehensive study of concepts that can prepare students to set appropriate levels of promotion, branding, pricing, and other tactical elements that generate sales.<\/p>\n\n\n\n<p>There are <a href=\"https:\/\/www.anderson.ucla.edu\/faculty-and-research\/marketing\/courses\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">12 MBA elective courses<\/a> in marketing that includes Customer assessment and analytics, marketing strategy and planning, global marketing management, price policies, brand management, and many more. &nbsp;In fact, the Marketing Management course is one of the core MBA courses offered at UCLA Anderson.<\/p>\n\n\n\n<h4 id=\"3-applied-management-research-program\">Applied Management Research Program<\/h4>\n\n\n\n<p>The UCLA Anderson launched its first MBA field study program 52 years ago. Here the students work in a team on a two-quarter project that will solve an organization&#8217;s key business problem.<\/p>\n\n\n\n<p>The AMR program takes place during the winter and fall quarters of the second year. The Applied Management Research program has worked with over 5,000 + clients.<\/p>\n\n\n\n<h4 id=\"4-the-morrison-center-of-marketing-and-data-analytics-and-marketing-association\">The Morrison Center of Marketing and Data Analytics and Marketing Association<\/h4>\n\n\n\n<p>The <a href=\"https:\/\/www.anderson.ucla.edu\/centers\/morrison-center-for-marketing-and-data-analytics\/about-us\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">center provides resources to UCLA Anderson<\/a> students, faculty, and business professionals. They help in building connections between these groups through custom events and programs. The center hosts various seminars and events to gain a deeper understanding of marketing function.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.anderson.ucla.edu\/about\/clubs-and-associations\/professional\/marketing-association-(ma)#events\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">marketing association<\/a> enables students to successfully pursue careers in marketing across industries through networking, educational programming, and robust interview preparation.<\/p>\n\n\n\n<h4 id=\"5-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>Some of the top recruiters for the class of 2022 were Amazon, Deloitte, Google, EY, BCG, McKinsey &amp; Company, PwC, and many more.<\/p>\n\n\n\n<h3 id=\"6-stanford-graduate-school-of-business-gsb\">Stanford Graduate School of Business (GSB)<\/h3>\n\n\n\n<p>With <strong>24% of its 2020 MBA batch<\/strong> placed in the marketing function, Stanford GSB is ranked number #2 for the best MBA Marketing programs. The mean salary and bonus for GSB 2020 batch are<strong> $147,500 and $30,000, respectively.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-Stanford.png\" alt=\"Stanford GSB marketing concentration\" class=\"wp-image-33005\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-Stanford.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-Stanford-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-Stanford-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-Stanford-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"7-marketing-department\">Marketing Department<\/h4>\n\n\n\n<p>The school\u2019s marketing department hosts weekly marketing seminars where scholars from across the country present research on various topics related to the field.<\/p>\n\n\n\n<p>Also, the marketing faculty hired at Stanford are professors who engage in cutting-edge marketing research to increase students\u2019 exposure to theory and research. They employ a diverse set of teaching methodologies \u2013 u<strong>sing both lecture and the case method,<\/strong> where frequently the faculty develops their cases.<\/p>\n\n\n\n<p>Students learn by participating in group projects, simulations, and role-playing scenarios.<\/p>\n\n\n\n<h4 id=\"8-mba-in-marketing-curriculum\">MBA in Marketing Curriculum<\/h4>\n\n\n\n<p>In the first -year, marketing is one of the general management foundation courses where the students get introduced to the procedural and substantive aspects of marketing management. The course helps in analyzing the needs and wants of potential customers, according<a href=\"https:\/\/www.gsb.stanford.edu\/programs\/mba\/academic-experience\/curriculum\/second-year\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\"> to Stanford\u2019s website.<\/a><\/p>\n\n\n\n<p>In the second-year students who are interested in marketing <strong>can choose marketing electives such as digital marketing, the travel and airline industry, marketing research, rethinking the purpose, consumer behavior, product launch, and more.<\/strong> Stanford offers approximately 20 electives for marketing.<\/p>\n\n\n\n<h4 id=\"9-the-value-%E2%80%93-chain-innovation-initiative\">The Value \u2013 Chain Innovation Initiative<\/h4>\n\n\n\n<p>As stated on <a href=\"https:\/\/www.gsb.stanford.edu\/faculty-research\/centers-initiatives\/vcii\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Stanford\u2019s website,<\/a> the value \u2013 chain initiative brings together staff, faculty, practitioners, and students to advance the theory and practice of global value chain innovation through knowledge and research.<\/p>\n\n\n\n<p>It focuses on understanding the social and economic impacts of the global dynamics and digital communications that are reshaping industries, businesses, and ecosystems.<\/p>\n\n\n\n<p>The i<strong>nitiative sponsors meetings, workshops, conferences, and symposia throughout the year and sends members to participate in events hosted by its international partners<\/strong> \u2013 the European Supply Chain Forum (ESCF) in the Netherlands and the Centre for Marketing and Supply chain management in Hong Kong.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Here are few more articles related to the Stanford MBA program: <a href=\"https:\/\/e-gmat.com\/blogs\/how-to-get-into-stanford-gsb-mba-program-india-us\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">How to get into Stanford MBA Program<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/2019-2020-stanford-mba-essays-analysis-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford MBA Essay \u2013 Analysis and Tips 2024 intake<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/stanford-gsb-gmat-score\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">What is a good GMAT score for Stanford GSB?<\/a>, and <a href=\"https:\/\/e-gmat.com\/blogs\/stanford-reliance-dhirubhai-fellowship-3-indians-get-1-crore-each-to-study-at-stanford-gsb\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Dhirubhai Fellowship<\/a>.<\/p><\/blockquote>\n\n\n\n<h3 id=\"10-michigan-ross-school-of-business\">Michigan Ross School of Business<\/h3>\n\n\n\n<p>With 22.90% of its 2020 batch placed in the marketing function, the Michigan Ross School of Business ranks #3 for the best Marketing MBA programs. The average salary for the batch was $ 125,000, with an average signing<strong> bonus of $35,000. <\/strong><\/p>\n\n\n\n<p>The <strong>average GMAT score<\/strong> for the incoming class of 2022 is 710.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"697\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Michigan-Ross.png\" alt=\"Best Marketing MBA Programs Michigan ross\" class=\"wp-image-33003\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Michigan-Ross.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Michigan-Ross-300x174.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Michigan-Ross-1024x595.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Michigan-Ross-768x446.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"11-mba-faculty-and-curriculum\">MBA Faculty and Curriculum<\/h4>\n\n\n\n<p>The faculty of marketing at Michigan Ross uses concepts from economics, statistics, psychology, neuroscience, and engineering to tackle the crucial issues of the market.<\/p>\n\n\n\n<p>The <strong>marketing faculty consists of 32 members who are world-class professors and who know how to put their ideas into action.<\/strong> Michigan Ross faculty are among the top researchers in the world, and Ross focuses on melding these experts\u2019 research with classroom stimulations.<\/p>\n\n\n\n<p>The <strong>marketing curriculum at Ross combines a strong research base with the school\u2019s hands-on approach to learning<\/strong>. It <a href=\"https:\/\/michiganross.umich.edu\/graduate\/full-time-mba\/curriculum\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">offers<\/a> 18 courses, the majority of which require work outside the classroom.<\/p>\n\n\n\n<h4 id=\"12-marketing-club-and-research-center\">Marketing Club and Research Center<\/h4>\n\n\n\n<p>The Michigan Ross marketing club is one of the largest student organizations on campus with 300 members. <strong>The club offers students tools and coaching to excel in interviewing and networking.<\/strong> The club is also responsible for organizing mock interviews, case study preparations, and industrial visits for the students.<\/p>\n\n\n\n<p>The club also hosts the two\u2013day <strong>Marketing Symposium, which includes panel discussions led by industry experts, mock interviews, networking, and a career fair.<\/strong> Some of the well\u2013known companies that have participated in the symposium include Johnson &amp; Johnson, General Mills, Nestle, and American Express.<\/p>\n\n\n\n<p>Apart from the marketing club, two other clubs might interest students who want to pursue a career in marketing, i.e., the Retail and Luxury Goods Club and the Entertainment and Media Club. &nbsp;<\/p>\n\n\n\n<p>The \u201cretail and luxury goods club\u201d hosts events by companies that interview on campus and organizes the <a href=\"https:\/\/ross.campusgroups.com\/RLG\/rsvp_boot?id=602900\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">\u2018New York retail trek\u2019<\/a> where the students visit organizations such as Saks and L\u2019Or\u00e9al.<\/p>\n\n\n\n<p>Similarly, the Entertainment and media club offers networking opportunities and career treks to New York and Los Angeles with professional development workshops on media-related topics.<\/p>\n\n\n\n<p><strong>The Yaffe Center for Persuasive Communication<\/strong> focuses on education and research in the field of persuasive communication. The establishment helps to educate and prepare students for marketing careers and sponsors specific marketing courses towards the same.<\/p>\n\n\n\n<p>It also organizes case studies, industry speaker events, and occasionally hosts industrial conferences that attract marketing practitioners from around the world.<\/p>\n\n\n\n<h4 id=\"13-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>The major recruiters at Ross include multinational packaged companies like Procter &amp; Gamble, Johnson &amp; Johnson, General Mills, and PepsiCo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Learn more about the <a href=\"https:\/\/e-gmat.com\/blogs\/michigan-ross-school-of-business-class-profile-career-and-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Michigan Ross MBA Program \u2013 Class Profile, Employment Report, and Notable Alumni,<\/a><a href=\"https:\/\/e-gmat.com\/blogs\/good-gmat-score-michigan-ross\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">GMAT score required<\/a>, and <a href=\"https:\/\/e-gmat.com\/blogs\/michigan-ross-mba-essays-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA essay tips for 2024 intake<\/a>.<\/p><\/blockquote>\n\n\n\n<h3 id=\"14-duke-fuqua-school-of-business\">Duke Fuqua School of Business<\/h3>\n\n\n\n<p>With <strong>17% of its 2020 MBA batch<\/strong>&nbsp;placed in the marketing function, the Duke Fuqua School of Business ranks #4 for the best marketing MBA programs. <\/p>\n\n\n\n<p>The<strong> average GMAT score<\/strong> for the incoming class of 2022 is 700.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-MBA-program-Duke-fuqua-school-of-business.png\" alt=\"best marketing mba programs Duke \" class=\"wp-image-33004\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-MBA-program-Duke-fuqua-school-of-business.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-MBA-program-Duke-fuqua-school-of-business-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-MBA-program-Duke-fuqua-school-of-business-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-MBA-program-Duke-fuqua-school-of-business-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"15-mba-faculty\">MBA Faculty<\/h4>\n\n\n\n<p>The Fuqua Marketing department consists of 22 professors, who are world-renowned leaders in the field of marketing. For Instance, one of the alumni described Professor <a href=\"https:\/\/www.fuqua.duke.edu\/faculty\/devavrat-debu-purohit\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Devavrat Debu Purohit\u2019s<\/a> class as \u201ca real favorite and incredibly applicable to the first job\u201d \u2013 An Alumni.<\/p>\n\n\n\n<h4 id=\"16-mba-in-marketing-major-curriculum\">MBA in Marketing Major Curriculum<\/h4>\n\n\n\n<p>Students who wish to pursue Marketing as a major have two options \u2013 Product Management and Market Analysis and Strategy.<\/p>\n\n\n\n<p><strong>Product management <\/strong>is for students who are interested in the topics related to consumer durables, packaged goods, high\u2013tech markets, pharmaceuticals, and services.<\/p>\n\n\n\n<p>Whereas <strong>marketing analysis and strategy<\/strong> are for students who want to pursue consulting, corporate strategy, marketing strategy, sales, and general management.<\/p>\n\n\n\n<p>Besides, the students are required to opt for market research for both the above courses. And that\u2019s not all. <strong>Students opting for product management must also take a strategic brand management course with four other electives from the list of 16.<\/strong><\/p>\n\n\n\n<p>Similarly, students opting for market strategy, and analysis must also consider the marketing strategy and choose four other electives from the list of 18.<\/p>\n\n\n\n<h4 id=\"17-marketing-research-centre\">Marketing Research Centre<\/h4>\n\n\n\n<p>In 2011, Fuqua school of business announced a partnership with Synovate, a global marketing research firm, to create <a href=\"https:\/\/areas.fuqua.duke.edu\/marketing\/faculty-research\/resources\/\" rel=\"sponsored nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">the Duke\/Synovate Center for Shopper Insights<\/a>.<\/p>\n\n\n\n<p>The center brings together research leaders from the FMCG market such as ABInBev, Coca-Cola, Kelloggs, etc. to determine what we know and what we don\u2019t know about the science of shopper marketing.<\/p>\n\n\n\n<p>The key mission of the center is to<strong> identify and fund key research initiatives related to the consumer\u2019s store experience.<\/strong><\/p>\n\n\n\n<h4 id=\"18-the-duke-fuqua-mba-marketing-club\">The Duke Fuqua MBA marketing club<\/h4>\n\n\n\n<p>The club helps the students to prepare for a post-MBA marketing career through various offerings and events. Every year it organizes the \u2018Marketing Symposium event\u2019 where the panels and presentations are about the role of brand manager, interview and internship preparation, case study presentations by recruiting companies, and mock interviews with alumni.<\/p>\n\n\n\n<p>The <strong>marketing club also hosts conferences where they invite other MBA programs students and faculty members.<\/strong> The conference held in 2006 attracted many industry leaders from across the country and involved networking opportunities, case study presentations, and a keynote speech by Johnson &amp; Johnson.<\/p>\n\n\n\n<p>Apart from the above, the club is <strong>also responsible for organizing industrial trips to companies such as Google, American Express, and Pepperidge Farm.<\/strong><\/p>\n\n\n\n<h4 id=\"19-marketing-integrated-learning-experience-mile\">Marketing Integrated Learning Experience (MILE)<\/h4>\n\n\n\n<p>The MILE initiative helps the students to prepare for different types of marketing interviews. The program consists of four sessions that focus on what kind of interview questions to expect and provides a framework to answer them.<\/p>\n\n\n\n<p>The sessions are held twice a week for six weeks and cover various topics such as \u2013 Crafting your story, New Product Launch, and Innovation.<\/p>\n\n\n\n<h4 id=\"20-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>The top employers for the class of 2019 are Amazon, McKinsey &amp; Company, Deloitte, Accenture LLP, Google, Nike, PepsiCo, BCG, and many more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Learn more about <a href=\"https:\/\/e-gmat.com\/blogs\/dukes-fuqua-school-of-business-duke-fuqua-mba-program-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Duke Fuqua MBA Program \u2013 Class Profile, Employment Report, and Notable Alumni,<\/a> <a href=\"https:\/\/e-gmat.com\/blogs\/gmat-score-duke-fuqua\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">GMAT score required<\/a>, and <a href=\"https:\/\/e-gmat.com\/blogs\/duke-fuqua-mba-essay-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Duke Fuqua MBA essay tips 2021 intake<\/a>.<\/p><\/blockquote>\n\n\n\n<h3 id=\"21-nyu-stern\">NYU STERN<\/h3>\n\n\n\n<p>With <strong>13.10 % of its MBA batch 2020<\/strong> placed in the marketing function, the NYU STERN ranks number #5 for the best marketing MBA programs.<\/p>\n\n\n\n<p>The average salary for students working in marketing is $120,000. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1199\" height=\"701\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-NYU-STERN.png\" alt=\"NYU Stern Marketing concentration\" class=\"wp-image-33009\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-NYU-STERN.png 1199w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-NYU-STERN-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-NYU-STERN-1024x599.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-NYU-STERN-768x449.png 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/figure>\n\n\n\n<h4 id=\"22-marketing-department\">Marketing Department<\/h4>\n\n\n\n<p>As per Stern\u2019s marketing department website, more than 80 professors in the marketing field are <strong>working towards integrating their research efforts into the school\u2019s curriculum and focus on teaching about the managerial tasks \u2013 such as pricing, distribution, and promotion.<\/strong><\/p>\n\n\n\n<p>The department also hosts events, conferences, and lectures throughout the year. For example, last year, the department hosted a conference called the <a href=\"https:\/\/www.stern.nyu.edu\/experience-stern\/about\/departments-centers-initiatives\/academic-departments\/marketing\/events\/conferences\/four-school-colloquium\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Four School Conference<\/a>, which brings together students, faculty, and researchers from Columbia, Stern, Yale, and Wharton.<\/p>\n\n\n\n<p>Also, the <strong>CBS Media Analytics Initiatives by Stern\u2019s marketing department launched in 2016 combines the analytical skills of NYU faculty with data access from CBS<\/strong> to advance cross-media research with academic and industry contributions.<\/p>\n\n\n\n<h4 id=\"23-marketing-curriculum\">Marketing Curriculum<\/h4>\n\n\n\n<p>The first year of the MBA program focuses on establishing<a href=\"https:\/\/www.stern.nyu.edu\/programs-admissions\/full-time-mba\/academics\/curriculum\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\"> proficiency in core courses.<\/a> There are two required core courses, i.e., Financial Accounting and Statistics and Data Analysis. <strong>In addition to the required core, the students need to choose at least five more core courses from \u2013 Firms and markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy.<\/strong><\/p>\n\n\n\n<p>In the second year of the MBA program, the students get the opportunity to specialize in up to 3 areas from a<a href=\"https:\/\/www.stern.nyu.edu\/programs-admissions\/full-time-mba\/academics\/specializations\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\"> list of 20 specializations.<\/a> The electives targeted towards a marketing student are \u201cDigital Marketing,\u201d \u201cEntertainment &amp; Media,\u201d \u201cLuxury Marketing,\u201d \u201cMarketing,\u201d \u201cProduct Management,\u201d and \u201cstrategy.\u201d<\/p>\n\n\n\n<p>Over time new specializations are introduced based on students\u2019 interests and the changing business environment. For instance, Luxury Marketing Specialization got introduced in 2009.<\/p>\n\n\n\n<h4 id=\"24-the-graduate-marketing-association-gma\">The Graduate Marketing Association (GMA)<\/h4>\n\n\n\n<p>NYU Stern\u2019s <a href=\"http:\/\/sterngmaconference.com\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Graduate marketing association (GMA) <\/a>consists of more than 500 students who are interested in exploring the marketing of products and services across a wide variety of industries and businesses. The main goal of the GMA is to help NYU Stern students enhance their marketing skillset and provides networking opportunities.<\/p>\n\n\n\n<p>They host programs and events <strong>that include knowledge management programs, alumni networking events, case competitions, and conferences.<\/strong><\/p>\n\n\n\n<p>For instance, the 2018 conference theme was <strong>\u201cUnravelling Big Data: How marketers use big data and AI to connect with customers,\u201d<\/strong> where the school welcomed the chief marketing officer of Boxed and the co-founder of eMarketer as keynote speakers.<\/p>\n\n\n\n<h4 id=\"25-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>Companies that are known to recruit Stern students for marketing positions include Bayer Healthcare, Colgate-Palmolive, Johnson &amp; Johnson, Unilever, American Express, and L\u2019Or\u00e9al.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The first step towards your NYU MBA application is a good GMAT score. Read about <a href=\"https:\/\/e-gmat.com\/blogs\/gmat-score-nyu-stern-school-of-business\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">The GMAT score required for NYU STERN?<\/a><\/p><\/blockquote>\n\n\n<div class=\"ub_call_to_action\" id=\"ub_call_to_action_3fdc6431-6dc5-4750-a833-4336699a0346\">\n                <div class=\"ub_call_to_action_headline\">\n                    <p class=\"ub_call_to_action_headline_text\"><strong>Aspiring to pursue MBA in Marketing?<\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_content\">\n                    <p class=\"ub_cta_content_text\">A GMAT score of 740+ can boost your MBA application. Kickstart your <strong>GMAT preparation with the most reviewed Online GMAT prep company on the <a href=\"https:\/\/gmatclub.com\/reviews\/e-gmat-6\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">GMAT club, with more than 2500+ reviews.  <\/a><\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_button\">\n                    <a href=\"https:\/\/e-gmat.com\/ft-gmat\/?channel=blogsin_article&#038;utm_source=blogs&#038;utm_medium=in_article&#038;utm_campaign=free_trial&#038;utm_term=blogs_in_article_lekhika\" target=\"_self\" rel=\"noopener noreferrer external\" class=\"ub_cta_button\" data-wpel-link=\"external\">\n                        <p class=\"ub_cta_button_text\"><strong>Start Free Trial <\/strong><\/p><\/a><\/div><\/div>\n\n\n<h3 id=\"26-harvard-business-school-hbs\">Harvard Business School (HBS)<\/h3>\n\n\n\n<p>With <strong>13% of its MBA 2020 batch<\/strong> placed in the marketing function, Harvard Business School is ranked number #6 for the best marketing MBA programs.<\/p>\n\n\n\n<p><strong>The mean salary of Harvard MBA students placed in marketing function is $140,000 with a signing bonus of $35,000.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Harvard.png\" alt=\"Top marketing mba programs - Harvard business school \" class=\"wp-image-33008\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Harvard.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Harvard-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Harvard-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-Harvard-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"27-mba-faculty-and-case-based-learning-method\">MBA Faculty and Case-Based Learning Method<\/h4>\n\n\n\n<p>Pioneered by HBS faculty, the <a href=\"https:\/\/www.hbs.edu\/mba\/academic-experience\/Pages\/the-hbs-case-method.aspx\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Case-based learning method<\/a> requires the students to read and provide solutions to the cases (a hypothetical or real problem) related to the managerial dilemma.<\/p>\n\n\n\n<p><strong>This method helps the students to access various quantitative and qualitative data points meant to facilitate further analysis.<\/strong> After which, students need to provide their views on how will they react if they were in the decision-making position?<\/p>\n\n\n\n<p>As per the Harvard website, <strong>\u201cover 80% of cases sold throughout the world are written by HBS faculty, and they produce approximately 350 new cases per year.\u201d<\/strong><\/p>\n\n\n\n<h4 id=\"28-marketing-curriculum\">Marketing Curriculum<\/h4>\n\n\n\n<p>The first-year curriculum at Harvard requires <strong>all the students to study marketing courses to get a grasp of the fundamentals and allows the students to acquire specific analytical and quantitative skills.<\/strong><\/p>\n\n\n\n<p>As stated on Harvard\u2019s website, the objective of the course is to demonstrate the role of marketing in the company, understand buyer behavior, and explore the relationship of marketing to other functions.<\/p>\n\n\n\n<p>The students who are interested in a marketing career can pick marketing as their elective for the second \u2013 year. The Marketing elective <a href=\"https:\/\/www.hbs.edu\/faculty\/units\/marketing\/Pages\/curriculum.aspx\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">curriculum includes courses<\/a> such as E-commerce, business at the base of the pyramid, creating brand value, retailing, sales management and strategy, and the business of entertainment, media, and sports.<\/p>\n\n\n\n<p>Based on students&#8217; career interests, <strong>Harvard offers courses in the field of marketing.<\/strong><\/p>\n\n\n\n<p>For instance, the course on the <a href=\"https:\/\/www.hbs.edu\/coursecatalog\/1914.html\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Business of entertainment, media, and sports<\/a> is for students who want to pursue their careers in television, films, performing arts, or other sectors that supply goods that are associated with cultural, artistic, or entertainment.<\/p>\n\n\n\n<h4 id=\"29-marketing-club\">Marketing Club<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.marketingclubhbs.com\/#careersupport\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">The marketing club<\/a> at Harvard has over 200+ diverse groups of students who organize various events to meet other members, professionals working in successful companies, and graduate students.<\/p>\n\n\n\n<p>T<strong>hey also host annual conferences and marketing case competitions to bring together faculty, members of the marketing clubs at other top business schools, and industry speakers.<\/strong><\/p>\n\n\n\n<p>The marking club is also responsible for creating career opportunities for marketing and provides a weekly newsletter with the best job postings, current marketing news, and events.&nbsp;<\/p>\n\n\n\n<p>Another club that caters to students interested in marketing is <a href=\"https:\/\/www.therlgc.com\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">the retail and luxury goods <\/a>club.&nbsp;It offers potential career opportunities across the industry by hosting events and competitions.<\/p>\n\n\n\n<p>It also has an alumni mentorship program to connect current students to the present alumni in the industry.<\/p>\n\n\n\n<h4 id=\"30-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>Some of the Harvard Business School recruiting partners are Nike, Inc., Netflix, PepsiCo, Levi Strauss &amp; Co, and many more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Here are few articles on HBS: <a href=\"https:\/\/e-gmat.com\/blogs\/harvard-business-school-class-profile-employment-reports-and-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Class Profile, employment Report, and Notable Alumni., <\/a><a href=\"https:\/\/e-gmat.com\/blogs\/how-to-get-into-harvard-business-school-hbs-mba-7-steps-india-us\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">7 Steps to get into Harvard Business School MBA Program<\/a>; <a href=\"https:\/\/e-gmat.com\/blogs\/good-gmat-score-for-harvard-business-school-hbs\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">What is a good GMAT score for HBS?<\/a>; <a href=\"https:\/\/e-gmat.com\/blogs\/harvard-mba-essay-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard HBS MBA Essay Tips 2021 intake<\/a>.<\/p><\/blockquote>\n\n\n\n<h3 id=\"31-columbia-business-school\">Columbia Business School<\/h3>\n\n\n\n<p>With <strong>11.10% of its 2019 MBA batch<\/strong> placed in the marketing function, the Columbia Business School ranks #7 for the best marketing MBA programs.<\/p>\n\n\n\n<p><strong>The average salary for the students who are working in marketing roles is $143,750, with a signing bonus of $ 31,000.&nbsp;<\/strong><\/p>\n\n\n\n<p>The<strong> average GMAT score<\/strong> for its incoming class of 2022 is 726.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-columbia.png\" alt=\"top marketing programs for an mba columbia university\" class=\"wp-image-33007\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-columbia.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-columbia-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-columbia-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-columbia-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"32-marketing-faculty-and-curriculum\">Marketing Faculty and Curriculum<\/h4>\n\n\n\n<p>The marketing department includes <strong>25 faculty members with 32 adjunct members.<\/strong> The first half of the semester consists of a marketing course that helps in developing a basic understanding of marketing theories.<\/p>\n\n\n\n<p>In the second half of the semester, <strong>students can choose from 30 \u2013 45 electives that range from product branding to retail, technology, and financial services.<\/strong><\/p>\n\n\n\n<p>Marketing is a broadly defines department at Columbia University, and the students who are interested in marketing can choose the classes that fit best to their needs.<\/p>\n\n\n\n<p>The<strong> Columbia business school offers traditional courses such as digital marketing and pricing strategy and several courses related to retail,<\/strong> in addition to less traditional classes such as the psychology and economics of consumer finance, behavioral economics and decision making, strategic consumer insights, and many more.<\/p>\n\n\n\n<h4 id=\"33-marketing-association-of-columbia-mac\">Marketing Association of Columbia (MAC)<\/h4>\n\n\n\n<p>Columbia business school has an active professional organization on <a href=\"https:\/\/www.cbsmarketingassociation.com\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">campus known as MAC.<\/a> The organization sponsors speakers and organizes the MAC conference every year.<\/p>\n\n\n\n<p>The topics for each year vary, and various companies present their views. For instance, the 2018 MAC conference theme was \u201cFueling brand growth through disruption,\u201d where representatives from companies such as Facebook and Nielsen represented.<\/p>\n\n\n\n<h4 id=\"34-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>Some of the major recruiters for the Columbia MBA batch are IBM, Google, Facebook, KPMG, Morgan Stanley, Citi, Samsung, and many more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Learn more about the <a href=\"https:\/\/e-gmat.com\/blogs\/columbia-business-school-mba-program-strengths-class-profile-career-outcomes-and-employment-reports\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Columbia Business School \u2013 Class Profile, Employment Report, and Notable Alumni,<\/a> <a href=\"https:\/\/e-gmat.com\/blogs\/columbia-business-school-mba-essay-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">MBA Essay tips for 2021 intake<\/a> and <a href=\"https:\/\/e-gmat.com\/blogs\/good-gmat-score-columbia-business-school-cbs\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">GMAT score required.<\/a><\/p><\/blockquote>\n\n\n\n<h3 id=\"35-kellogg-school-of-management\">Kellogg School of Management<\/h3>\n\n\n\n<p>With <strong>10% of its 2020 MBA batch<\/strong> placed in the marketing function, <a href=\"https:\/\/e-gmat.com\/blogs\/kellogg-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Kellogg school of management<\/a> is ranked number #8 for the best marketing MBA programs.<\/p>\n\n\n\n<p>The average salary of its graduates is between <strong>$62,507-$170,000, with an average signing bonus of $30,000 in the marketing function.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-kellogg-school-of-management-1.png\" alt=\"Best marketing programs - Kellogg School of management \" class=\"wp-image-33001\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-kellogg-school-of-management-1.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-kellogg-school-of-management-1-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-kellogg-school-of-management-1-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-program-kellogg-school-of-management-1-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"36-marketing-faculty\">Marketing Faculty<\/h4>\n\n\n\n<p>Kellogg is known for its <strong>outstanding innovators in the field of marketing \u2013 in particular, marketing guru Philip Kotler, who wrote the book Marketing management.<\/strong><\/p>\n\n\n\n<p>Kotler\u2019s work has attracted even more outstanding marketing faculty to the school and has increased the industry interest. <strong>The marketing department at Kellogg is made up of 50 tenure, affiliated, clinical, and emeritus faculty members with diverse perspectives and backgrounds \u2013 ranging from data analytics to neuroscience to psychology and cultural anthropology.<\/strong><\/p>\n\n\n\n<p>With a world-class faculty and a significant dedication to the marketing field, many people tend to <strong>refer to Kellogg as a \u201cmarketing school.\u201d<\/strong><\/p>\n\n\n\n<h4 id=\"37-marketing-major-curriculum-at-kellogg\">Marketing Major Curriculum at Kellogg<\/h4>\n\n\n\n<p>Kellogg\u2019s Marketing major \u2013 h<strong>elps the students to understand customer behavior with the help of marketing analytics tools needed to create lasting customer advantage.<\/strong><\/p>\n\n\n\n<p>As stated on Kellogg\u2019s website, \u201cStudents who complete the marketing major understand how to deliver superior customer experiences to gain competitive advantage and drive sustainable growth.\u201d<\/p>\n\n\n\n<p>The marketing students at Kellogg&#8217;s need to choose one <a href=\"https:\/\/www.kellogg.northwestern.edu\/programs\/full-time-mba\/academics\/majors-pathways\/marketing-major.aspx\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">course from a list of four:<\/a><\/p>\n\n\n\n<ul><li>Retail analytics<\/li><li>Marketing research and analytics<\/li><li>Digital marketing analytics<\/li><li>Customer analytics.<\/li><\/ul>\n\n\n\n<p>Apart from this, the students choose<strong> one-course credit from the list of six courses<\/strong>, which includes advertising strategy, strategic brand management, and many more. In addition, <strong>two-course credit from the list of eleven more modules<\/strong> (which includes service marketing and management, customer loyalty, etc.) needs to be selected.<\/p>\n\n\n\n<p>Kellogg\u2019s offers various <a href=\"https:\/\/www.kellogg.northwestern.edu\/programs\/full-time-mba\/academics\/majors-pathways.aspx\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">pathways to students<\/a> who are interested in building expertise in evolving industries and emerging areas of marketing.<\/p>\n\n\n\n<p>For instance, a Kellogg MBA student with a marketing major can choose the <a href=\"https:\/\/www.kellogg.northwestern.edu\/programs\/full-time-mba\/academics\/majors-pathways\/data-analytics-pathway.aspx\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">data analytics pathway<\/a>, which offers courses such as customer analytics and digital marketing analytics.<\/p>\n\n\n\n<h4 id=\"38-marketing-club-and-kellogg-super-bowl-ad-review\">Marketing Club and Kellogg Super Bowl Ad Review<\/h4>\n\n\n\n<p>The <strong>Kellogg marketing club\u2019s mission is to prepare the Kellogg community to be the best marketers across the industry by offering resources and opportunities. &nbsp;<\/strong>The marketing club conference is a marketing extravaganza that attracts more than 600 students, marketing professionals, and alumni.<\/p>\n\n\n\n<p>The conference focuses on offering keynote speeches from the marketing industry leaders and hosts various events. For Instance, <strong>the 2015 conference featured a creative lab session, where a team of students solve a marketing challenge presented by Google, while representatives of Google served as session judges and leaders.<\/strong><\/p>\n\n\n\n<p>Apart from the conferences, the marketing club also hosts competitions and events such as job shadow day, Lunch and Learn a mentorship program, and career treks.<\/p>\n\n\n\n<p>The annual <strong>Kelloggs<em>&nbsp;super bowl Ad review<\/em><\/strong><strong><em> is<\/em><\/strong>&nbsp;a unique event where the students watch and evaluate the ads following Kellogg ADPLAN (Attention, Distinction, Positioning, Linkage, Amplification, and Net equity) after which the students release grades for each advertiser.<\/p>\n\n\n\n<p>These evaluations tend to generate more and more press each year. For instance, in 2019, Kellogg\u2019s Super Bowl, <strong>the students ranked Microsoft\u2019s \u201cWe All Win\u201d as a Winner, whereas Ads from companies like Amazon, Google, and Pepsi earned an \u2018A\u2019 rating.<\/strong><\/p>\n\n\n\n<h4 id=\"39-major-recruiters-\">Major Recruiters&nbsp;<\/h4>\n\n\n\n<p>Some of the major recruiters of Kellogg\u2019s are 3M, Accenture Strategy, Agoda, Amazon, Citi, EY, Google, H&amp;M, KPMG Strategy, McDonald\u2019s, and many more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Learn more about <a href=\"https:\/\/e-gmat.com\/blogs\/kellogg-mba-program-school-profile-northwestern-university-employment-statistics\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">The Kellogg School MBA Program \u2013 Class Profile, Employment Report, and Notable Alumni,<\/a> <a href=\"https:\/\/e-gmat.com\/blogs\/gmat-score-kellogg-mba\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Average GMAT score required<\/a>, and <a href=\"https:\/\/e-gmat.com\/blogs\/kellogg-essay-questions-mba-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Kellogg Essay tips 2021 intake<\/a>.<\/p><\/blockquote>\n\n\n\n<h3 id=\"40-chicago-booth-school-of-business\">Chicago Booth School of Business<\/h3>\n\n\n\n<p>With <strong>4.80% of its students accepting positions<\/strong> in marketing function (Batch 2020), the Booth School of Business ranks number #9 for the best marketing MBA programs.&nbsp;<\/p>\n\n\n\n<p>The mean <strong>salary and bonus were $122,000 and $30,000, respectively.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-chicago-booth.png\" alt=\"top marketing mba programs - Chicago Booth\" class=\"wp-image-33006\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-chicago-booth.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-chicago-booth-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-chicago-booth-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/top-marketing-mba-programs-chicago-booth-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"41-marketing-curriculum\">Marketing Curriculum<\/h4>\n\n\n\n<p>The marketing curriculum at Booth School of Business is innovative, cross-disciplinary, and data-driven. It <strong>helps in understanding the fundamental principles of economics, statistics, and psychology.<\/strong><\/p>\n\n\n\n<p>The marketing students get equipped with the scientific tools and analytical frameworks that go beyond traditional marketing. And with the <strong>help of experiential learning courses, students can apply what they\u2019ve learned to real business situations.<\/strong><\/p>\n\n\n\n<p>Booth offers a wide variety of <a href=\"https:\/\/www.chicagobooth.edu\/programs\/full-time\/academics\/curriculum\/marketing-management#tabContent2\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">courses under marketing<\/a> concentration, such as marketing strategy, pricing strategy, data-driven marketing, consumer behavior, and many more.<\/p>\n\n\n\n<h4 id=\"42-co-curricular-activities-at-chicago-booth\">Co-curricular Activities at Chicago Booth<\/h4>\n\n\n\n<p>Booth School of Business organizes various activities related to marketing management. The co-curricular activities allow the students to build new skills, networks, and relationships. Some of the <a href=\"https:\/\/www.chicagobooth.edu\/programs\/full-time\/academics\/curriculum\/marketing-management#tabContent1\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">marketing activities<\/a> are listed below:<\/p>\n\n\n\n<ul><li>Marketing Group: they help in educating members on career opportunities and trends n marketing and provide a network for social interaction with faculty, peer, administration, and recruiters. The group also prepares students for the job search process.<\/li><li>Dean\u2019s Marketing Advisory Committee: The members of this committee are responsible for executing and generating a set of internal marketing efforts, annually.<\/li><li>Case Competitions: The Kilts Center of Marketing offers students an opportunity to tackle a marketing business problem, using consumer data to shape strategy and drive the decision.<\/li><li>Marketing conferences help in exposing students to current issues in marketing and provides a forum for networking.<\/li><\/ul>\n\n\n\n<h4 id=\"43-kilts-center-for-marketing\">Kilts Center for Marketing<\/h4>\n\n\n\n<p>The <a href=\"https:\/\/www.chicagobooth.edu\/research\/kilts\/our-approach\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">James M. Kilts Center for Marketing<\/a> promotes the development and recognition of marketing at Chicago Booth. Throughout the year, the Kilts center hosts marketing events and conferences that <strong>enhance the career of students, faculty, and alumni.<\/strong><\/p>\n\n\n\n<p>For Instance, the Kilts speaker\u2019s series and marketing forum allow Booth students to interact with industry experts and CEOs of leading companies such as Google, Facebook, and more.<\/p>\n\n\n\n<p>The Kilts center also<strong> hosts a marketing summit annual, where they invite the elite alumni working as senior executives in innovations, general management, marketing, and digital to discuss pressing marketing topics.<\/strong> The center also organizes weekly marketing workshops where top scholars from leading universities present their research to the Booth community.<\/p>\n\n\n\n<p>At last, to attract the best MBA talent, the center provides financial support through scholarships. Besides, a marketing fellowship provides not only financial support but -year mentorship with a member of the center. <strong>They also provide career guide and support by paring students with alumni that are working in the marketing field.<\/strong><\/p>\n\n\n\n<h4 id=\"44-major-recruiters\">Major Recruiters<\/h4>\n\n\n\n<p>Some of the companies that recruit students in marketing functions are Amazon, PepsiCo, Samsung Group, Apple, and many more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Here are some more articles related to Booth School of Business: <a href=\"https:\/\/e-gmat.com\/blogs\/gmat-score-chicago-booth-school-of-business\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Required GMAT score for Chicago Booth?<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/chicago-booth-mba-essays-analysis-and-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Chicago Booth MBA Essays 2021 intake<\/a>, <a href=\"https:\/\/e-gmat.com\/blogs\/chicago-booth-mba-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">and class profile, employment report, and notable alumni<\/a>.<\/p><\/blockquote>\n\n\n\n<h3 id=\"45-wharton-school-of-business\">Wharton School of Business<\/h3>\n\n\n\n<p>With 3% of its 2020 batch placed in the marketing function, the Wharton School of Business ranks #10 for the best marketing MBA programs. The average salary for a <strong>Wharton MBA 2020 graduate is $140,000 in product\/brand marketing. <\/strong><\/p>\n\n\n\n<p>The average GMAT score for its incoming class of 2022 is 732.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-Wharton.png\" alt=\"Best Marketing MBA programs - Wharton school of Business \" class=\"wp-image-33002\" srcset=\"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-Wharton.png 1200w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-Wharton-300x175.png 300w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-Wharton-1024x597.png 1024w, https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2021\/01\/best-marketing-mba-programs-Wharton-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 id=\"46-marketing-faculty-and-curriculum\">Marketing Faculty and Curriculum<\/h4>\n\n\n\n<p>According to the university website, the Wharton department of marketing is the largest, most published, and cited department in the world.<\/p>\n\n\n\n<p>Wharton is the first business school to offer conjoint analysis \u2013 <strong>a tool that has helped shape 20<sup>th<\/sup>-century marketing practices \u2013 developed by a Wharton professor.<\/strong> The marketing department has 28 professors who teach approximately 35 courses, including popular classes on pricing policy and consumer behavior that attracts students across majors.<\/p>\n\n\n\n<p>Wharton offers a joint major in marketing and operations, <strong>which is a cross-functional approach that incorporates information and operations management.<\/strong> Besides, the students may choose between two formats for their <a href=\"https:\/\/marketing.wharton.upenn.edu\/mba-program\/marketing-management-major\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">marketing management course<\/a>: traditional lecture and case version or a marketing strategy computer stimulation.<\/p>\n\n\n\n<p>The marketing electives include subjects like consumer behavior, new product management, consumer neuroscience, and many more.<\/p>\n\n\n\n<h4 id=\"47-marketing-club-and-center\">Marketing Club and Center<\/h4>\n\n\n\n<p>The marketing club at Wharton offers learning and networking opportunities outside the classroom. The club hosts seminars and interview preparation classes to help students learn more about the industry. &nbsp;<\/p>\n\n\n\n<p>The <strong>annual marketing conference<\/strong> held by the club brings together 300 students, faculty members, and alumni to explore and discuss various issues related to the marketing industry.<\/p>\n\n\n\n<p>Apart from the above, the club organizes industry trek, mock interviews, buddy program ( in which first-year students interact with second-year students for mentoring), produces an annual <a href=\"https:\/\/www.whartonmarketingclub.com\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Battle of the Bands<\/a> shows, and external case competitions.<\/p>\n\n\n\n<p>The students who are interested in retail and luxury goods can join <strong>Wharton\u2019s Graduate Retail Club.<\/strong> The club hosts career treks, annual conferences, and speakers\u2019 panels.<\/p>\n\n\n\n<p>The keynote speaker for the Retail Conference held in February 2019, where the co-founder and co-CEO of Harry\u2019s. There was a panel discussion were various topics such as Partnership and strategic alliance, health and wellness, and retail brand \u2013 building.<\/p>\n\n\n\n<p>Wharton has a variety of research centers and programs to help faculty and students understand the latest trends in the marketing field. <a href=\"https:\/\/wcai.wharton.upenn.edu\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Wharton Customer Analytics Initiative<\/a> and the <a href=\"https:\/\/bakerretail.wharton.upenn.edu\/\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Jay H.Baker Retailing Center<\/a> offers initiatives in different marketing subfields.<\/p>\n\n\n\n<h4 id=\"48-major-recruiters-\">Major Recruiters&nbsp;<\/h4>\n\n\n\n<p>Some of the major recruiters for the Wharton MBA batch are Lilly Pulitzer, Bloomingdale\u2019s, Tiffany &amp; Co., Michael Kors, and many more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Learn more about the <a href=\"https:\/\/e-gmat.com\/blogs\/wharton-mba-program-class-profile-employment-reports-notable-alumni\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Wharton MBA Program \u2013 Class Profile, Employment Report, and Notable Alumni,<\/a> <a href=\"https:\/\/e-gmat.com\/blogs\/wharton-gmat-score\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Average GMAT score required<\/a>, and <a href=\"https:\/\/e-gmat.com\/blogs\/wharton-mba-essay-tips\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">Wharton MBA essay Tips 2021 intake<\/a>.<\/p><\/blockquote>\n\n\n\n<p><strong>All the above-mentioned Business Schools require a GMAT score. A 740+ GMAT score will help you to stand out and make your MBA application more competitive as compared to other applicants.<\/strong><\/p>\n\n\n<div class=\"ub_call_to_action\" id=\"ub_call_to_action_0857e388-5404-4cf8-b89a-9bc5a77396d0\">\n                <div class=\"ub_call_to_action_headline\">\n                    <p class=\"ub_call_to_action_headline_text\"><strong>Aspiring to pursue MBA in Marketing?<\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_content\">\n                    <p class=\"ub_cta_content_text\">A GMAT score of 740+ can boost your MBA application. Kickstart your <strong>GMAT preparation with the most reviewed Online GMAT prep company on the <a href=\"https:\/\/gmatclub.com\/reviews\/e-gmat-6\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">GMAT club, with more than 2500+ reviews.  <\/a><\/strong><\/p><\/div>\n                <div class=\"ub_call_to_action_button\">\n                    <a href=\"https:\/\/e-gmat.com\/ft-gmat\/?channel=blogsin_article&#038;utm_source=blogs&#038;utm_medium=in_article&#038;utm_campaign=free_trial&#038;utm_term=blogs_in_article_lekhika\" target=\"_self\" rel=\"noopener noreferrer external\" class=\"ub_cta_button\" data-wpel-link=\"external\">\n                        <p class=\"ub_cta_button_text\"><strong>Start Free Trial <\/strong><\/p><\/a><\/div><\/div>\n\n\n<p>Write to us at <a href=\"mailto:acethegmat@e-gmat.com\">acethegmat@e-gmat.com<\/a> in case of any queries related to GMAT and MBA admissions.<\/p>\n\n\n\n<h2 id=\"49-mba-in-marketing-faqs\">MBA in Marketing: FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1595319108170\"><strong class=\"schema-faq-question\">What is the scope of MBA in Marketing?<\/strong> <p class=\"schema-faq-answer\">An MBA in marketing helps you get a complete picture of the changing trends and helps in developing skills to keep pace with it. Some of the job profiles that a candidate can expect after an MBA in marketing are &#8211; Brand manager, digital marketing manager, media planning manager, sales manager, and market research analyst. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1595319293722\"><strong class=\"schema-faq-question\">What are the different types of MBA specializations? <\/strong> <p class=\"schema-faq-answer\">There are mainly five types of MBA specialization:<br\/>1. Finance<br\/>2. Marketing<br\/>3. Operations Management <br\/>4. Human Resource Management<br\/>5. Entrepreneurship  <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1595319372313\"><strong class=\"schema-faq-question\">Is it worth getting an MBA in Marketing? <\/strong> <p class=\"schema-faq-answer\">Yes. An MBA in marketing is worth it. After an MBA in marketing, you can work in many sectors ranging from banking, tourism, hospitality, consultancy, market research, etc. According to the GMAC corporate recruiters survey 2019, 21% of the employers plan to hire MBA in marketing graduate. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1595319495021\"><strong class=\"schema-faq-question\">How important is the GMAT score for MBA admissions?  <\/strong> <p class=\"schema-faq-answer\">The importance of GMAT goes far beyond MBA admissions. They extend to the stage of job application too. Business school use and trust the GMAT exam to make admissions decisions, and 9 out of 10 MBA admission decisions are made using the GMAT score. <br\/>Check out this article that talks about <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/e-gmat.com\/blogs\/what-is-the-importance-of-gmat\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">the importance of GMAT in detail. <\/a><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>At its core, Marketing is the process of understanding your customers. In today&#8217;s innovative and tech-savvy marketplace, employers want marketers who can thrive and adapt. Thus, you must be aware of the best marketing MBA programs that are keeping pace with the volatile marketing environment. Learn Why MBA in Marketing? Job and Career prospect with [&hellip;]<\/p>\n","protected":false},"author":102420,"featured_media":26878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ub_ctt_via":""},"categories":[4102,115,113],"tags":[],"featured_image_src":"https:\/\/e-gmat.com\/blogs\/wp-content\/uploads\/2019\/11\/10-Best-Marketing-MBA-Programs-2.jpg","author_info":{"display_name":"Lekhika Dhariyal","author_link":"https:\/\/e-gmat.com\/blogs\/author\/lekhikae-gmat-com\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.1 (Yoast SEO v17.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Best Marketing MBA Programs in 2023<\/title>\n<meta name=\"description\" content=\"Discover the best Marketing MBA Programs in 2021 with their unique offerings, Curriculum, and placement statistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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